Director, Marketing Strategy - Cross FOB

Macy's•New York, NY

About The Position

The Director, Marketing Strategy deeply understands how to build meaningful connections with consumers, forge integrated brand and merchant partnerships, and implements comprehensive marketing strategies, with a focus on multiple families of business. In this role, you'll be leading a team to develop and execute marketing plans by partnering closely with key stakeholders to ensure seamless brand storytelling across all touchpoints.

Requirements

Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them.
Brand and Merchant Partnership: Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.
Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.
Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.
Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.
Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.
End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.
Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.
Brand Re-imagination: Skill in re-imagining brands and deploying innovative marketing strategies to revitalize and differentiate them in the market.
Industry Expertise: Deep understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems.
Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Responsibilities

Develop and execute Marketing Plans across key timeframes, categories and event types that align with seasonal sales goals, product priorities and brand objectives.
Cultivate strong relationships with merchants and lead seasonal planning, to align on prioritization of product priorities and launches; cadence priorities to inform event architecture, campaigns and customer messaging ensuring brand stories resonate with consumers and drive business growth.
Craft innovative marketing activations (events, pop-ups, etc.) to create buzz and engage your target audience on an emotional level.
Develop clear and compelling creative briefs that leverage customer data, insights, and competitor analysis to guide content and messaging.
Balance limitless creativity with data analysis to inform all marketing decisions, ensuring brand consistency and effectiveness.
Continuously evolve the customer’s journey, ensuring the right message reaches the right audience at the right time through the right channels.
Foster a collaborative environment where marketing, merchandising, and other teams work together seamlessly.

Benefits

Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement