Director, Marketing Strategy - Hematology
About The Position
Shape the future of hematology by leading the strategy and execution for a key brand within a dynamic and highly collaborative environment. In this role, you will influence critical business decisions, drive new indication launches, and partner with cross-functional teams to accelerate growth and deliver exceptional customer and patient impact. This is a unique opportunity to expand your leadership profile while working at the forefront of innovation, commercialization, and strategic brand management. This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require 20% travel as defined by the business (domestic and/or international).
Requirements
- Bachelor's degree in a related field is required
- Minimum of 8 years of experience in strategy and/or commercial marketing with multi-functional experience in Pharma or Healthcare preferred, including demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Experience in driving high performing brands/corporate strategy in highly competitive categories within the US
- Minimum of 5 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
- Transformational leader with strategic experiences to transform the business into next generation engagement and a track record of fostering high performing teams
- Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
- Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen
Nice To Haves
- Recent experience with hematology strongly preferred
- Master of Science or MBA preferred
Responsibilities
- Work effectively with the Executive Director, Marketing Strategy to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
- Establish brand strategy and create engaging brand-centered experiences.
- Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated strategy and integrated campaigns
- Implement best in class digital marketing strategies that align to brand goals and maximize business results.
- Ensure digital plans are appropriately implemented and optimized.
- Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives
- Support and deliver an integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for patient, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.
- Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team
Benefits
- health, life and disability benefits
- a 401(k) with company contribution and match
- a variety of other benefits
- a generous time off package including vacation, personal days, holidays and other leaves
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What This Job Offers
Job Type
Full-time
Career Level
Director
