Director, Marketing Strategy - Cardiovascular (ASCVD)
About The Position
The Director, Marketing Strategy will lead the development and execution of the marketing strategy for a key ASCVD brand, reporting to the Executive Director, US Marketing Strategy within the Cardiovascular therapeutic area. This role will partner closely with Insights & Decision Sciences, HCP Marketing Strategy, and the Media Center of Excellence to translate customer insights into impactful, data-driven campaigns that drive business growth and customer engagement. The Director will shape the brand marketing strategy, experience planning, and performance optimization, ensuring a seamless and differentiated customer experience across channels. This position will be based in East Hanover and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require up to 20% travel as defined by the business (domestic and/or international).
Requirements
- Bachelor’s degree in related field is required; Master of Science and/or MBA preferred
- At least 8 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare preferred
- Minimum of 3 years of demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale
- Experience in supporting high performing brands in highly competitive categories within the US; recent launch experience for blockbuster specialty treatments preferred
- Transformational leader with strategic experiences to transform the business into next generation engagement
- Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Product, Communications, Legal, Regulatory, Compliance and Global
- Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
- Detail-oriented with the ability to manage multiple tasks, priorities and deadlines
Nice To Haves
- Experience in highly competitive categories within the US as well as familiarity with agile approaches to marketing strategy and execution
- Experience in the cardiovascular therapeutic area
Responsibilities
- Partner with the Executive Director Marketing Strategy and other marketing strategists to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights.
- Establish brand-specific expertise and create engaging brand-centered experiences.
- Work with Customer Experience Planning and Optimization, Media COE and Agency of Record to deliver orchestrated and integrated consumer/DTC campaigns
- Implement best in class digital marketing strategies that align to brand goals and maximize business results.
- Ensure digital plans are appropriately implemented and optimized.
- Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives
- Support and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for patient, collaborating effectively across strategic partners including Novartis Patient Services, Corporate and Brand Communications.
- Drive creative excellence partnering closely with the Content Lab & Customer Experience Planning and Optimization team
Benefits
- health, life and disability benefits
- a 401(k) with company contribution and match
- a variety of other benefits
- a generous time off package including vacation, personal days, holidays and other leaves
- performance-based cash incentive
- eligibility to be considered for annual equity awards
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What This Job Offers
Job Type
Full-time
Career Level
Director
