Director Marketing, Radiology - CT & Xray, US and Canada

GE HealthCare

6d•$145,600 - $218,400

About The Position

The Sr. Director Marketing, Radiology - CT & Xray, US and Canada (USCAN) for GE HealthCare’s CT & Xray portfolios is responsible for shaping, leading, and executing the region’s marketing strategy across the radiology product portfolio. This leader accelerates the product portfolio growth by strengthening commercial activation, driving adoption of innovation, and elevating the portfolios’ market presence. The role partners closely with the USCAN commercial/product teams, USCAN/Global Product Marketing, and cross functional partners. GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Requirements

Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or related field.
Experience leading and executing positioning and digital marketing plans that drive measurable customer and business benefits.
Experience developing strong customer-centric value propositions and content.
Excellent interpersonal and oral and written communications skills.

Nice To Haves

3+ years’ experience in marketing, sales or product management of healthcare or technology solutions.
Residence near GEHC headquarters (Milwaukee or Chicago) would be preferred.
Advanced degree (MBA or equivalent) in Marketing or a related field.
Strong oral and written communication skills.
Strong interpersonal and leadership skills.
Demonstrated ability to analyze and resolve problems.
Demonstrated ability to lead programs / projects.
Ability to document, plan, market, and execute programs.
Established project management skills.
Proven success operating in complex, fast‑moving, and highly dynamic environments.
Meaningful exposure to the broader imaging technology and/or nuclear medicine medtech segments.
Strong expertise in market insights, customer understanding, portfolio commercialization, and brand development.
Demonstrated innovation in healthcare portfolio marketing—able to co‑create new ideas collaboratively and turn them into high‑impact execution.

Responsibilities

Position CT and Xray solutions to win with customers and prove GE HealthCare improves lives in the moments that matter.
Build and execute the USCAN growth strategy for the radiology portfolio.
Develop annual marketing strategy and execute marketing plans in partnership with marketing colleagues and product managers.
Deliver the Integrated Marketing Plan including campaigns, events, and demand generation.
Drive leads using customer-focused content and channel plans that leverage SEM, email, social, inside sales, events and more.
Understand customers’ staff, patient and clinical needs to identify outcomes GE HealthCare can deliver and then create related marketing campaigns.
Update and customize developed marketing materials for the USCAN radiology customer audience, including content development relevant to decision makers that may be exclusive to the USCAN region.
Collaboratively develop, design and execute highly impactful global and regional trade show experiences.
Partner with commercial teams on strategic initiatives and targeted plays.
Establish and Track KPIs; optimize with a lean, outcomes‑based mindset.
Train commercial teams on portfolio value propositions, competitive insights, and messaging.