Director, Marketing Programs

HUMAN • New York, NY

4d

About The Position

HUMAN Security is looking for a strategic, execution-focused Director, Marketing Programs to build and scale an always-on, automated demand engine focused on ICP & target account engagement, conversion, qualified pipeline generation and revenue acceleration.
This role will architect and optimize a programmatic, multi-channel system around lifecycle marketing, webinars, email, gifting, and real-time conversion via Qualified - driving both sourced and influenced qualified pipeline.
A core pillar of this role is deep partnership across Marketing, SDRs and Sales, ensuring programs are integrated / aligned, and translate directly into meetings, pipeline creation, and deal progression.
This is a high-impact role for someone who can think systematically, move quickly and turn strategy into programs that deliver measurable results.

Requirements

• 8+ years in demand generation, ABM, or growth marketing within B2B SaaS.
• Proven track record of building programs that generate pipeline and drive measurable impact.
• Deep experience with ABM, lifecycle marketing, email, webinars, and Qualified (or similar platforms).
• Strong understanding of inbound and outbound workflows, sales cycles, and pipeline mechanics.
• Experience in cybersecurity and enterprise B2B buying cycles, including multi-stakeholder buying centers and persona-based engagement.
• Analytical mindset with expertise in funnel metrics, conversion, and attribution.
• Demonstrated ability to operate with speed, efficiency, and cross-functional influence.

Nice To Haves

• Experience with enterprise sales cycles involving long deal timelines and complex stakeholders.
• Familiarity with emerging channels or experimental program formats (e.g., executive events, field marketing, etc).
• Experience working in high-growth or scaling environments, building programs from early stages to maturity.

Responsibilities

• Always-On Program Strategy
• Design and operate always-on programs focused on target and Ideal Customer Profile “ICP” accounts across new logo, pipeline acceleration, and customer expansion.
• Build coordinated, multi-touch campaigns that increase buying group coverage, engagement, and penetration within priority accounts.
• Develop repeatable, scalable frameworks that drive consistent pipeline from high-value target accounts.
• Lifecycle & Webinar Programs
• Own lifecycle strategy, including nurture, re-engagement, and pipeline acceleration programs.
• Build and optimize email and webinar programs as core engagement and conversion channels.
• Ensure programs are integrated with SDR & Sales follow-up and designed to drive meetings.
• Gifting & Deal Acceleration
• Build and scale gifting programs to accelerate pipeline and influence deal progression.
• Partner with Sales to deploy gifting at key opportunity stages and high-value accounts.
• Optimize programs to improve engagement, pipeline velocity, and win rates.
• Demand Conversion & Speed to Lead
• Own real-time demand conversion via Qualified, driving high-intent engagement to meetings
• Align chat experiences with account context, engagement activity, and SDR & Sales coverage.
• Ensure immediate routing, automation and fast SDR & Sales follow-up to maximize conversion.
• Automation, AI & Efficiency
• Leverage AI and automation to orchestrate programs and personalize engagement at scale.
• Build workflows aligned to intent signals, lifecycle stages, and SDR actions.
• Improve speed to launch, iteration cycles, and operational efficiency.
• Leadership & Program Excellence
• Manage and develop team members, fostering a culture of speed, ownership, and accountability.
• Standardize playbooks, workflows, and integration models for scale.
• Drive operational rigor across planning, execution, and reporting.

Benefits

• We support our Humans with a comprehensive total rewards package for personal and professional development, including well-being and learning stipends, flexible work options, and dedicated time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed