Director, Americas Field Marketing Programs

DatabricksSan Francisco, CA

About The Position

The Director, Americas Field Marketing Programs, will define and lead a scalable field marketing engine that unifies program strategy and execution across the Americas. Reporting to the VP of Americas Marketing, this role will transform fragmented field marketing activities into a strategic, repeatable motion that drives pipeline growth, deepens practitioner and executive engagement, and positions Databricks as a trusted partner across target accounts.

Requirements

  • 10-15 years in B2B technology marketing with significant experience running large-scale field or programmatic marketing across regions, ideally in data, analytics, or cloud infrastructure
  • Proven track record transforming distributed, fragmented efforts into centralized, scalable growth engines
  • Budget ownership experience ($10M+) with a focus on ROI and optimization
  • 5+ years building and leading field programs teams with direct accountability for pipeline and operational efficiency
  • Experience leading organizational change from distributed to centralized operating models in hyper-growth environments
  • Strong executive presence with the ability to influence senior leadership and cross-functional stakeholders to create unified plans
  • Proficiency with marketing automation platforms, CRM systems, and program management tools to enable scaled execution
  • Program Innovation: Demonstrated ability to create new program types and engagement models that drive measurable business outcomes
  • Data-Driven Approach: Experience using analytics and measurement frameworks to optimize program performance and demonstrate ROI
  • Technology Integration: Proficiency with marketing automation platforms, CRM systems, and program management tools to enable scaled execution

Responsibilities

  • Own the pan-Americas program strategy across Practitioners, Executives, Greenfield, Cross-Sell, and Funnel Optimization to create a unified field marketing framework
  • Eliminate the fragmented approach to Executive and Practitioner planning across the Americas by owning the full strategic planning process
  • Stand up and manage the agency model to centralize program execution and free FMMs to focus on strategic business-unit alignment and targeted account marketing
  • Establish consistent program execution standards and governance across all Americas business units, serving as the central filter for corporate marketing requests
  • Introduce new program models that expand greenfield reach, improve funnel conversion, and drive measurable pipeline growth
  • Increase the Field Marketing Manager's strategic capacity by 40% through centralized execution, playbooks, and scalable systems
  • Deliver measurable pipeline impact across key segments with clear attribution to centralized programs and improve program ROI by 25% through vendor and process optimization
  • Lead, mentor, and develop a high-performing field programs team, focusing on talent growth, empowerment, and career development.

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What This Job Offers

Job Type

Full-time

Career Level

Director

Education Level

No Education Listed

Number of Employees

5,001-10,000 employees

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