Field Marketing Lead (Americas)

Onclusive • Florida City, FL

1d • Hybrid

About The Position

Onclusive is a world leader in media intelligence technology and services dedicated to supporting PR, Communications and Marketing professionals. We deliver leading-edge innovation, human expertise, and unmatched media reach in a suite of media management, monitoring and analysis solutions that support every stage of the communications cycle. Our unified platform and services enable our customers to make fast, accurate, data-driven decisions about their communications and marketing strategies, allowing them to prove and improve their value. Role Overview: The Field Marketing Lead for the Americas is responsible for defining and executing the regional marketing strategies, ensuring alignment with global initiatives while tailoring campaigns to local market needs. This role includes overseeing key marketing channels, guiding Field Marketing Coordinators and cross-functional colleagues, and collaborating closely with sales and partner teams to drive pipeline and revenue growth. The Americas role at Onclusive covers Canada, the USA and Latin America with two direct reports based in Buenos Aires. The Americas is our fastest growth region and contributes significantly to the overall global marketing KPIs. This Role reports into our Global Head of Field Marketing.

Requirements

• 6+ years of experience in field marketing, demand generation, or regional marketing roles, ideally within B2B SaaS or technology-led organizations
• Proven experience leading regional marketing strategies aligned to global frameworks
• Demonstrated success partnering with sales leadership to drive pipeline, revenue, and measurable business impact
• Hands-on experience delivering integrated, multi-channel campaigns (digital, content, paid media, events, and webinars)
• Strong analytical mindset with experience setting KPIs, reporting on performance, and optimising campaigns based on data
• Experience managing regional budgets, forecasting spend, and making investment decisions

Nice To Haves

• Bilingual preferred but not required (English and Spanish)

Responsibilities

• Define and deliver the Americas field marketing strategy aligned to global goals
• Lead and develop Field Marketing Managers and Executives
• Own regional budget planning and investment decisions
• Deliver integrated campaigns across content, digital, social, paid media, and events
• Partner with sales leadership to ensure marketing directly supports pipeline growth
• Set regional paid media strategy and optimise performance
• Build and execute a regional events and webinars programme
• Lead co-marketing initiatives with partners, agencies, and influencers
• Own regional PR and brand visibility efforts
• Set KPIs and oversee reporting to optimise campaign performance
• Drive SEO, website traffic, and engagement to support long-term growth
• Provide insights and recommendations to senior leadership
• Social: organic and paid social strategy, content localisation, performance optimisation
• Paid Media: strategy, spend optimisation, ROI tracking
• Content: landing pages, blogs, email, SEO-aligned assets
• Website & SEO: regional performance, optimisation, lead conversion
• Sales Enablement: localised materials and close alignment with sales teams
• Strengthen regional leadership presence and influence
• Deepen cross-functional collaboration
• Advance data, attribution, and analytics capability
• Improve budget forecasting and resource planning

Benefits

• Competitive salary and benefits.
• Hybrid working in a team that is passionate about the work we deliver and supporting the development of those that we work with.
• A company focus on wellbeing and work life balance including initiatives such as flexible working and mental health support.
• We offer access to professional training platforms such as LinkedIn Learning and Coursera to support ongoing development.
• We also offer virtual training sessions - with real humans to help further support your learning needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed