Field Marketing Lead

CCT • Tulsa, OK

2d

About The Position

The Field Marketing Lead at CCT is both a strategic planner and a hands-on executor. You’ll own how we show up in the market—designing and running high-impact field programs and events that focus on the right accounts, create meaningful conversations, and turn into measurable pipeline.
You’ll dive deep into our niche audience, build clear plans from pre-event outreach through post-event follow-up, and partner closely with sales to make sure every program has a purpose and a result. We’re not looking for a checklist of buzzwords—we’re looking for someone who enjoys thoughtful strategizing and outcome-driven work, brings proven SaaS product experience, and wants to be part of a team that genuinely cares about the software and the customers who use it.
If you take pride in quality execution, like collaborating across the organization, and want to help build something special in a focused, relationship-driven market, this role is for you.

Requirements

• Experienced field marketer who can own both strategy and execution (typically 5–7+ years in field marketing, ABM, or targeted B2B roles; SaaS/tech preferred).
• Strong background in account-based marketing and targeted B2B programs.
• Proven ability to turn events and outreach into meaningful conversations and real pipeline.
• Comfortable operating in a niche market with complex, relationship-driven sales cycles.
• Able to prioritize the right accounts and build thoughtful, personalized engagement plans.
• Highly organized, proactive, and comfortable working without a lot of structure.
• Strong collaborator with solid written and verbal communication skills; able to work well with Sales, Marketing, and external partners.

Nice To Haves

• Experience in gaming, hospitality, fintech, or accounting/finance software.
• Experience at a growth-stage SaaS company running field or ABM programs.

Responsibilities

• Own strategy and execution for major conferences, trade shows, and regional events.
• Build clear, end-to-end plans: target account selection, internal invite strategy, pre-event outreach, onsite execution, and post-event follow-up.
• Coordinate pre-event outreach and sequencing across Sales and Marketing.
• Ensure strong onsite engagement with priority accounts and timely post-event follow-up with Sales.
• Create and ensure the CCT team has the information, assets, and timelines needed to send internal invites and support outreach.
• Turn trade shows and events into measurable pipeline (meetings, opportunities, revenue influence), not just brand presence.
• Play a key role in organizing smaller regional events, customer dinners, site visits, and other relationship-driven touchpoints.
• Help shape how CCT shows up in key communities through events, sponsorships, and targeted local engagement.
• Own the event landscape — continuously research and maintain a forward-looking calendar of relevant industry conferences, trade shows, regional events, and sponsorship opportunities, ensuring CCT is always aware of what's coming and when.
• Monitor industry happenings — stay current on trends, news, publications, and community activity within the gaming and hospitality space to identify timely engagement opportunities and keep field programs relevant.
• Make the call on where to show up — evaluate and recommend which events CCT should attend, sponsor, or pass on, based on audience fit, target account presence, cost, and pipeline potential.
• Serve as a key contributor to CCT's broader Account-Based Marketing strategy, specifically owning how that strategy comes to life through field events, CCT-sponsored experiences, and in-person engagement.
• Partner with Sales and Marketing to understand target account priorities and translate them into purposeful field programs — dinners, site visits, conference presence, and other relationship-driven touchpoints.
• Coordinate closely with Sales on target account selection and pre/post-event outreach, ensuring field activity is tightly connected to active opportunities and account plans.
• Support personalized engagement for priority accounts through curated invitations, event experiences, and timely follow-up — without duplicating or owning broader Account-Based Marketing campaign execution.
• Bring the field perspective back to the broader team — sharing what's resonating, what accounts are engaging, and what intelligence from events should inform messaging and targeting.
• Define clear success metrics before every program and event — meetings booked, opportunities created, pipeline influenced, cost per meaningful engagement — so results are measured, not rationalized.
• Track spend and time against outcomes to maintain a clear, honest picture of what field activity is actually returning.
• Treat every event as a test: go in with a hypothesis, capture what worked and what didn't, and bring those learnings back to the team.
• Report results regularly to Sales and Marketing leadership, focusing on what moved pipeline — not just what happened.
• Use data and field insights to continuously refine where and how CCT shows up — doubling down on what drives results and pulling back from what doesn't.
• Operate as a strategic partner to Sales, not just an order-taker for events.
• Balance big-picture planning with hands-on execution and follow-through.
• Develop a strong understanding of our niche market and complex, relationship-driven sales cycles.
• Represent CCT professionally with prospects, customers, and partners at events and meetings.
• Bring practical ideas, test them quickly, learn from the outcomes, and keep improving.
• Be a collaborative teammate who enjoys working across departments and helping others succeed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed