Director, Marketing & Partnerships

AccorHotel•Vancouver, BC

6h•Onsite

About The Position

At Fairmont Pacific Rim, luxury is defined by innovation, culture, and meaningful connections. As Director, Marketing & Partnerships, you will shape the voice, reputation, and cultural relevance of one of Canada's leading luxury hotels. You will lead the development and execution of integrated marketing, communications, brand, and partnership strategies that elevate awareness, strengthen market leadership, drive revenue, and create unforgettable guest experiences. Through strategic storytelling, innovative campaigns, and exceptional partnerships, you will position Fairmont Pacific Rim as a globally recognized luxury destination. Working closely with hotel leadership, regional teams, ownership, and external partners, you will champion immersive brand experiences, high-profile activations, and influential collaborations that deliver measurable business results.

Requirements

Minimum 8 years of progressive leadership experience in marketing, communications, partnerships, or brand management within luxury hospitality, travel, lifestyle, or premium consumer brands.
Post-secondary education in Marketing, Business, Communications, Hospitality, or a related discipline.
Proven success developing integrated marketing strategies that deliver measurable business results.
Demonstrated experience building and managing strategic partnerships with luxury brands and high-profile organizations.
Strong understanding of luxury branding, consumer behaviour, experiential marketing, public relations, and media relations.
Expertise in digital marketing, content strategy, social media, website management, and campaign analytics.
Strong commercial and financial acumen, including budget management and performance measurement.
Exceptional communication, presentation, negotiation, relationship-building, and project management skills.
A collaborative leadership style with a passion for coaching high-performing teams.
An entrepreneurial mindset, exceptional attention to detail, and a commitment to delivering extraordinary guest experiences.
Proficiency with Microsoft Office and Adobe Creative Suite; experience with CRM and marketing platforms is an asset.
Flexibility to work evenings, weekends, and special events as business needs require.
Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Responsibilities

Develop and execute the annual marketing, communications, and partnership strategy aligned with business objectives, luxury positioning, and revenue goals.
Create integrated campaigns that drive demand across guestrooms, meetings and events, weddings, restaurants and bars, spa, wellness, and other revenue-generating experiences.
Champion the Fairmont Pacific Rim brand through compelling storytelling that showcases the hotel's design, culinary excellence, wellness offerings, art program, and distinctive guest experiences.
Develop, negotiate, and manage a portfolio of strategic partnerships while identifying new opportunities with luxury, fashion, art, travel, wellness, culinary, and lifestyle brands that strengthen brand awareness and commercial performance.
Lead signature activations, product launches, VIP experiences, and media events that reinforce the hotel's position as a leader in luxury hospitality.
Oversee creative direction across digital, social, website, photography, video, advertising, and print, ensuring brand consistency across every guest touchpoint.
Build and maintain strong relationships with media, influencers, creators, tourism organizations, and key industry stakeholders.
Manage annual marketing and partnership budgets, measure campaign performance and ROI, and identify opportunities through market trends, guest insights, and competitive analysis.
Serve as the hotel's communications lead, supporting media relations and crisis communications as part of the Crisis Management Team.
Partner closely with Sales, Revenue Management, Food & Beverage, Spa, Events, Operations, and regional marketing teams to deliver integrated commercial strategies.
Lead, coach, and inspire the Marketing & Partnerships team while fostering a culture of creativity, collaboration, and continuous improvement.

Benefits

Competitive salary, starting from $115,000.00 per annum
Complimentary work meal through our Colleague Dining Program
Exclusive access to the Pacific Northwest Food & Beverage Discount Program with 50% off at our dining destinations in Vancouver, Victoria, and Whistler
Travel reimbursement program for a TransLink monthly pass
Extensive benefits package including health, paramedical, dental, vision, life and disability insurance for those meeting eligibility requirements
Company-matched pension plan and ability to enroll in the Group Registered Retirement Savings Plan for those meeting eligibility requirements
Complimentary hotel stay for newly hired employees with breakfast for two through our BE OUR GUEST program
Opportunities to participate in sustainability, charity, and community engagement initiatives.
Access to world-class training, leadership programs, and career development opportunities across a global network.
Discounted room rates at Fairmont hotels worldwide, plus special rates at other Accor properties.