Director, Marketing, Part D STARS

Alignment Health•Remote CA Outside Bay Area, CA

45d•$130,332 - $195,498

About The Position

Alignment Health is breaking the mold in conventional health care, committed to serving seniors and those who need it most: the chronically ill and frail. It takes an entire team of passionate and caring people, united in our mission to put the senior first. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment Health community. Working at Alignment Health provides an opportunity to do work that really matters, not only changing lives but saving them. Together. The Director, Member Marketing and Communications leads member marketing and communications strategy for Alignment Health Plan, designing and executing campaigns that drive performance improvement across the organization’s key programs. This role requires a seasoned healthcare marketer with deep expertise in member communications and engagement, and campaign strategy and design. This is a hands-on individual contributor role with no direct reports, requiring tight collaboration with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams to design and execute member marketing strategies that support each program’s goals. Success is measured by OKR achievement and direct accountability for marketing-driven outcomes across assigned programs. Alignment Health is breaking the mold in conventional health care, committed to serving seniors and those who need it most: the chronically ill and frail. It takes an entire team of passionate and caring people, united in our mission to put the senior first. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment Health community. Working at Alignment Health provides an opportunity to do work that really matters, not only changing lives but saving them. Together. Position Summary The Director, Member Marketing and Communications leads member marketing and communications strategy for Alignment Health Plan, designing and executing campaigns that drive performance improvement across the organization’s key programs. This role requires a seasoned healthcare marketer with deep expertise in member communications and engagement, and campaign strategy and design. This is a hands-on individual contributor role with no direct reports, requiring tight collaboration with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams to design and execute member marketing strategies that support each program’s goals. Success is measured by OKR achievement and direct accountability for marketing-driven outcomes across assigned programs.

Requirements

7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage, Medicaid, managed care, pharmacy benefit, or chronic disease management
Demonstrated ability to take a program or business strategy, translate research and behavioral insights into actionable approaches, and independently develop a comprehensive member marketing and communications plan
Experience developing and managing integrated multi-channel campaigns spanning direct mail, email, SMS, IVR, and digital
Strong writer with the ability to produce clear, compelling, plain language communications across multiple formats and audiences
Bachelor’s degree in marketing, communications, public health, psychology, or a related field. Equivalent combination of education and experience will be considered.

Nice To Haves

Familiarity with CMS Stars Methodology, including how Stars measures and how pharmacy, CAHPS, and clinical measures interact to drive overall plan performance
Graduate degree (MPH, MS, MBA) or coursework in public health, health communications, or marketing

Responsibilities

Develop and own the member marketing and communications strategy and plan for assigned programs, including audience rationale, segmentation approach, campaign design, channel strategy, and measurement framework, prioritizing initiatives based on program goals, performance data, and organizational OKRs
Identify and define the member data and insights needed to inform campaign strategy, working with program and data teams to ensure segmentation, targeting, and personalization are based on meaningful member attributes rather than broad demographics
Author all member-facing and campaign-supporting communications across formats and channels, maintaining ownership of the work from first draft through final approval
Develop and manage integrated multi-channel programs spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on-time delivery across concurrent workstreams
Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences to identify what resonated with members and inform ongoing optimization
Work with program and data stakeholders to understand performance trends and member insights and apply those learnings to refine and strengthen marketing strategy
Present campaign strategy and marketing performance to senior leadership in clear, executive-ready narratives
Build and maintain strong working relationships with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams, serving as the member marketing and communications partner to program leadership
Partner with Stars and behavioral insights subject matter experts to incorporate member research, survey strategy, and behavioral findings into campaign design and messaging approach
Engage proactively with program stakeholders to stay aligned on evolving goals and priorities, and flex into additional marketing workstreams as organizational needs evolve