Director, Marketing Operations
About The Position
The Director, Marketing Operations leads Bicara’s Marketing Operations capabilities. This role is accountable for designing, scaling, and governing marketing operations, while remaining closely engaged in execution, decision making, and problem-solving across high impact workstreams. The Director, Marketing Operations will oversee marketing operations & execution, promotional review process, agency & vendor management, congress meeting planning for commercial, printing & fulfilment, marketing technology, launch operations, and contracts and budget management. This is a critical role that will play a major part in building the cohesion of Bicara’s marketing teams to support the potential launch of Bicara’s lead candidate, Ficerafusp Alfa. The Director, Marketing Operations will partner with Marketing, Field, Medical, Legal, Compliance, Regulatory, IT, and Commercial operations to ensure marketing programs and initiatives are executed effectively, efficiently, and in compliance with internal and external guidelines. This positions reports to the VP, Commercial. This role is based in our Boston office and follows a hybrid schedule, with three in-office days each week.
Requirements
- Bachelor’s degree in a relevant discipline
- 8+ years of experience in commercial biopharma or biotechnology with 4+ marketing operations, commercial operations, or launch management
- Experience supporting at least one oncology product launch preferred
- Strong understanding or promotional review processes (MLR/PMRC)
- Experience managing agencies and external vendors
- Experience with commercial organization build, including developing and establishing infrastructure and processes
- Experience with promotional compliance, governance and risk management cross multiple grands or therapeutic areas
- Strong understanding of cross-functional interdependencies and integrated commercial systems
- Strong communication and cross-functional leadership skills
- Cultural fit and alignment with Bicara’s Values of Powered by People for Patients, Adaptive Momentum and Candor that Elevates
Responsibilities
- Build the marketing operations function from the ground up to support pre-launch and launch activities
- Develop standardized workflows for campaign planning, review, approval, execution, and measurement
- Ensure seamless integration and utilization of marketing technologies and CRM systems to drive marketing performance
- Support process audits and compliance discussions to help drive and measure policy adherence and compliance standards
- Oversee print content lifecycle including implementation of fulfillment systems, creation of process documentation, development of training materials
- Establish annual marketing calendars and integrated launch execution plans.
- Ensure flawless execution of all commercial promotional materials.
- Lead the implementation and operation of Bicara’s promotional review process in partnership with Medical, Legal, Regulatory, and Compliance stakeholders.
- Serve as the operational lead and chair/facilitator of the Promotional Medical Review Committee (PMRC).
- Lead development, alignment, and implementation of MLR/PMRC SOPs, governance, workflows, roles and responsibilities, escalation pathways, and operating procedures.
- Partner with IT and Commercial Operations to select, configure, implement, and optimize promotional review technology and workflows.
- Manage PMRC calendars, submission queues, reviewer workflows, meeting agendas, documentation, and approval processes to support timely execution.
- Establish and oversee MLR/PMRC training and onboarding for marketing teams, reviewers, agencies, and other relevant stakeholders.
- Develop and track key performance indicators (KPIs) for MLR/PMRC and ensure a culture of continuous improvement
- Support relationships with Agency of Record, digital agencies, production vendors, print vendors, promotional fulfillment partners, marketing technology vendors
- Help to manage agency scopes of work, budgets, timelines, and performance.
- Drive operational efficiencies and cost savings
- Manage the annual marketing operating budget in partnership with Marketing leads
- Monitor spending against forecasts
- Oversee purchase orders, contracts, and invoice approvals
- Identify efficiencies while maintaining launch readiness
- Ensure promotional materials comply with FDA regulations and company policies.
- Maintain documentation supporting commercial compliance.
- Drive inspection readiness for marketing documentation and processes.
- Serve as a key member of the cross-functional congress planning team to support coordination, planning, and execution of major congresses
- Own the commercial congress calendar, supporting timelines, deadlines, and executional needs in partnership with marketing, field, sales, market access
- Support development of the marketing technology roadmap, including promotional review, digital asset management, content management, marketing automation, fulfillment, CRM-related marketing capabilities, and marketing analytics.
- Partner with Commercial Operations and IT to implement and optimize the technology and systems required to enable marketing execution including omnichannel campaign deployment across personal promotion, email marketing, digital advertising, HCP websites, virtual programs
- Ensure approved content is appropriately deployed, version-controlled, tracked, and retired across channels
- Manage marketing launch project plans and governance
- Monitor milestones, risks, and dependencies, track key deliverables to ensure on-time execution
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What This Job Offers
Job Type
Full-time
Career Level
Director
