Director, Marketing Operations

‎ConnectWise

About The Position

The Director of Marketing Operations leads a team of entry-level to experienced professionals responsible for designing and implementing the sales lead process, establishing technology strategies that support sales productivity, developing and reporting departmental data analysis, and participating in marketing workflow project management. The role supports the Marketing function by guiding the development and enhancement of processes and technologies that help the department operate effectively. The Director sets operational direction and executes short- to mid-term strategy in alignment with ConnectWise objectives. The role leads and develops teams, coordinates cross-functional communication, and works with executive leadership and other stakeholders. It also oversees the design and management of digital marketing operations systems, marketing technology and its integration with sales automation, third-party technology evaluation, regulatory compliance collaboration, workflow quality, technology adoption, business intelligence distribution, and marketing performance reporting. The position may be onsite, hybrid, or remote depending on location. Travel of 0–10% may be required.

Requirements

Bachelor’s degree in a related field or equivalent business experience.
10 or more years of relevant experience.
6 or more years of managerial experience.
Exceptional leadership and customer service skills.
Ability to make decisions with significant impact on the success or failure of areas of accountability.
Willingness to work in a team environment.
Strong organizational skills to give the team direction.
Professional presence for meetings, email, and internal- and external-facing events.
Excellent presentation and communication skills.
Organized, detail-oriented, and self-motivated.
Technology savvy.
Ability to explain technical terms and concepts so stakeholders can understand them.
Strong problem-solving ability across multiple operational domains.
Proven ability to design and manage complicated, multi-step, multi-person projects.

Nice To Haves

Experience with marketing automation, CRM, BI, and/or AI systems.

Responsibilities

Set goals and objectives for team members to achieve operational results.
Manage multiple teams led by experienced managers.
Influence others to adopt practices and approaches.
Interact with executive leadership and others on matters of significance to ConnectWise.
Own short- to mid-term strategy execution and operational direction of the team in alignment with ConnectWise objectives.
Lead and prioritize the team's daily activities.
Manage, mentor, and coach team members to build a collaborative and dynamic team.
Coordinate cross-functional communication to align initiatives and strategies and improve efficiency.
Create and drive a vision for system design and management supporting digital marketing operations.
Develop and maintain the marketing technology stack and ensure appropriate integration with sales automation technologies and processes.
Research and onboard third-party technologies to improve project management methodologies, collaboration, and efficiency.
Collaborate with the Legal team on marketing-relevant regulations and departmental compliance.
Monitor and maintain quality, accuracy, and process consistency in workflow planning.
Identify inefficiencies and shortcomings and drive improvement efforts.
Support and drive technology adoption among colleagues and optimize the effectiveness of technology investments.
Monitor the accuracy and efficient distribution of business intelligence, recommending changes or additions as needed to meet business needs.
Deliver marketing performance reporting and analysis to support overall marketing performance.