Director, Marketing Operations

Convergent Energy and Power

9h•Remote

About The Position

The Director, Marketing Operations, is responsible for driving marketing strategies and tactics to advance the growth of the business with particular emphasis on the intersection of sales and marketing strategies and tactics. This is an individual contributor role and therefore does not have any direct reports but will exercise informal mentorship and guidance to junior level staff.

Requirements

BA/BS degree in related field
7+ years of work experience developing and executing marketing strategies and tactics, data analysis, and reporting
Expertise in digital marketing best practices and the latest digital analytics toolsets
Experience with CRM software and a demonstrated ability to improve CRM reporting to inform marketing strategies
A track record of success optimizing lead generation, lead advancement, and improving SEO
Strong analytical skills and the ability to generate and interpret data to inform deliverables and meet goals
Hands-on experience using AI tools (e.g., for content generation, segmentation, automation) to drive measurable marketing outcomes
Excellent project management and collaboration skills
Excellent verbal, written, and interpersonal communication skills
Alignment with Convergent’s mission, values and a strong interest in the clean energy transition
5% travel expected, primarily for team events and company-wide meetings

Nice To Haves

HubSpot CRM experience preferred
Experience with content creation, curation and syndication a plus

Responsibilities

Develop and execute marketing strategies and tactics that align with the broader marketing strategy in order to generate leads, expedite the sales cycle, and elevate the brand
Develop and execute lead generation and lead nurturing strategies, campaigns, and tactics from multiple entry points within the marketing and sales funnel
Lead, project manage, strategize, and implement Account-Based Marketing campaigns to accelerate priority deals through the sales pipeline
Create the strategy for and optimization of paid and organic digital marketing channels (website, email, Google, GEO, LinkedIn, ads, YouTube)
Serve as the liaison between Marketing and Business Development, communicating expectations and industry knowledge, influencing decisions, and solving roadblocks
Develop and implement optimized marketing-to-sales pipeline workflows that support the Business Development team in lead tracking, nurturing, and advancement
Establish and enforce ongoing standards for marketing data management within CRM software (HubSpot) to ensure consistent and accurate evaluation metrics across
Execute on a reporting structure to provide actionable insights on marketing campaigns and tactics
Own, manage, and optimize digital marketing and sales software and tools needed to perform against KPIs, including but not limited to: email marketing software, Google Analytics, search engine optimization (SEO and GEO), list management, etc.
Own the definition and application of performance standards for marketing operations, using revenue data to guide departmental decision-making and ensure alignment with organizational strategy across marketing, sales, and product functions
Own the Revenue Operations Dashboard to set targets for and track conversion rates by deal stage, by market, and by vertical; leverage data to drive and inform marketing strategies and influence sales and product decisions on an ongoing basis
Own the creation and distribution of the Marketing Quarterly and Annual Reports and regularly analyze marketing data to ensure alignment across the Go-To-Market team
Create and operationalize a strategy to improve SEO and GEO around identified search terms
Update the website to support deliverables, including data tracking, analysis, and optimize Convergent’s web presence, with high priority on SEO and GEO
Advise on and integrate new tools to increase digital marketing performance or marketing integration and manage vendor relationships, self-directed projects, and budgets
Effectively coordinate with external parties (design, web, trade associations, media, etc.)
Foster a positive team culture that embodies Convergent’s values
Act as a trusted resource and advocate for the team, ensuring that concerns, challenges, and process improvements are communicated and/or approved by the SVP, Marketing and Communications
Assist the SVP, Marketing and Communications, with hiring and onboarding efforts by providing input on team needs, participating in interviews when appropriate, and helping integrate new hires into team processes