Director, Marketing Operations

WorldStrides

1d•Hybrid

About The Position

WorldStrides is seeking a Director, Marketing Operations to build and lead the infrastructure, data & analytics powering our modern marketing engine. This role sits at the intersection of marketing, data, and revenue operations, responsible for the strategy, governance, and optimization of the marketing technology stack. The Director will ensure our systems, data, and processes enable scalable lead generation, lifecycle marketing, and measurable revenue impact. The ideal candidate combines technical fluency, operational rigor, and strategic thinking to turn marketing systems into a competitive advantage.

Requirements

8+ years experience in Marketing Operations, Martech, or Revenue Operations
Deep expertise with CRM and marketing automation platforms
Experience building marketing infrastructure for complex B2B or multi-brand organizations
Strong understanding of lead management, attribution modeling, and pipeline reporting
Experience managing cross-functional projects with marketing, sales, and engineering teams

Nice To Haves

Experience with enterprise Martech ecosystems
Knowledge of data architecture and integrations
Familiarity with privacy and data governance frameworks

Responsibilities

Marketing Technology Strategy
Own the vision, architecture, and roadmap for the marketing technology ecosystem.
Evaluate and optimize the current Martech stack to ensure tools support growth and scalability.
Partner with Marketing, Sales, Product, and IT to ensure systems integration and operational alignment.
Marketing Operations & Automation
Lead the implementation and optimization of marketing automation, lead management, and campaign infrastructure.
Build scalable workflows that support demand generation, nurturing, and lifecycle marketing.
Develop frameworks for campaign measurement, attribution, and pipeline reporting.
Data Governance & Quality
Partner with Data to establish data governance standards across marketing systems.
Ensure data accuracy, cleanliness, and consistency across CRM, marketing automation, and analytics platforms.
Implement processes for lead scoring, segmentation, and enrichment in the CRM
Revenue & Funnel Analytics
Build dashboards that provide end-to-end visibility into the marketing funnel.
Partner with Sales and Finance to define shared definitions for MQLs, SQLs, pipeline attribution, and revenue reporting.
Identify performance insights and optimization opportunities across channels.
Systems Integration
Oversee integrations between marketing tools and core systems including CRM, analytics platforms, and web properties.
Work with engineering and IT to ensure data flows reliably between platforms.
Familiarity and knowledge of Hubspot, Sitecore , MSFT Dynamics, and Salesforce
Ability to create Dashboards using Power BI
Governance & Process
Define best practices for campaign execution, tracking, and reporting.
Create documentation and operational playbooks for marketing teams.
Ensure compliance with privacy regulations and data management policies.
Core Systems Ownership
Examples may include:
CRM platforms (MSFT Dynamics/SFDC)
Marketing automation platforms (Hubspot Certification Preferred)
Analytics and reporting tools (Power BI, etc)
Attribution and lead management tools (Hubspot)
Website and form integrations (Sitecore)
Data enrichment platforms (List Integrations)
Integration with Salesforce
ABM Software (Eg Demandbase, Terminus, 6 Sense)

Benefits

Fun & driven environment.
Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HSA with employer contribution, and generous 401k match.
11 paid floating corporate holidays, 1 paid volunteer day & up to 25 PTO days to start – accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
Tuition reimbursement up to $5,250 annually
$1,000 towards professional certifications annually
Opportunities for paid and discounted travel.
Flexible work schedule providing on-site, remote, and virtual office opportunities.
Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.
Fitness Center and café onsite at select locations.
Employee Assistance Program (EAP)
Paid Parental, Caregiver, and Disability leave.
Team Member Discount Program