Director Marketing Strategy & Operations

PUMA•Boston, MA

About The Position

YOUR MISSION Own and drive the seasonal marketing roadmap and milestone process to ensure timely execution and alignment across teams. Lead strategic project management initiatives that drive marketing effectiveness and cross-functional collaboration. Serve as a strategic partner to the VP of Marketing, supporting high-impact projects, executive reporting, and internal communications. Prepare and deliver executive-level presentations and updates tied to marketing performance and strategic initiatives. Oversee the development and maintenance of connected dashboards, brand trackers, and KPI frameworks to measure marketing impact. Translate data into actionable insights that inform strategy and optimize performance across channels. Manage departmental budget planning, forecasting, and procurement processes. Ensure financial discipline and alignment with strategic priorities. Drive continuous improvement in departmental operations and processes, including workflow optimization and resource planning. Champion tools and systems that enhance team productivity and transparency. Partner with cross-functional teams including Brand Marketing, DTC, Creative Services, and Sales to ensure strategic alignment and execution (RSMM group, etc.) Mentor and guide team members, fostering a culture of accountability, innovation, and excellence.

Requirements

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
10+ years of experience in marketing strategy, operations, or effectiveness roles.
Proven ability to lead complex projects and cross-functional teams.
Strong analytical skills with experience in marketing data infrastructure and tools.
Exceptional communication, presentation, and stakeholder management skills.
Financial acumen and experience managing large-scale budgets.
Experience in seasonal planning and milestone management within a consumer brand environment.

Responsibilities

Own and drive the seasonal marketing roadmap and milestone process to ensure timely execution and alignment across teams.
Lead strategic project management initiatives that drive marketing effectiveness and cross-functional collaboration.
Serve as a strategic partner to the VP of Marketing, supporting high-impact projects, executive reporting, and internal communications.
Prepare and deliver executive-level presentations and updates tied to marketing performance and strategic initiatives.
Oversee the development and maintenance of connected dashboards, brand trackers, and KPI frameworks to measure marketing impact.
Translate data into actionable insights that inform strategy and optimize performance across channels.
Manage departmental budget planning, forecasting, and procurement processes.
Ensure financial discipline and alignment with strategic priorities.
Drive continuous improvement in departmental operations and processes, including workflow optimization and resource planning.
Champion tools and systems that enhance team productivity and transparency.
Partner with cross-functional teams including Brand Marketing, DTC, Creative Services, and Sales to ensure strategic alignment and execution (RSMM group, etc.)
Mentor and guide team members, fostering a culture of accountability, innovation, and excellence.