Director, Marketing, North America Advisor & Intermediary Solutions (AIS)

Russell Investments•Toronto, ON

8d•CA$150,000 - CA$190,000•Onsite

About The Position

We’re seeking a dynamic and experienced Director, Marketing to join our North America Advisor & Intermediary Solutions (AIS) marketing team. Based in Toronto, this individual will play a pivotal role in shaping and executing marketing strategies that drive engagement across the Canadian intermediary and retail channels – including MFDA dealers, national bank-owned dealers, national independent dealers and others. This leader will serve as the Canadian marketing lead for AIS, helping define the regional marketing strategy, influence business priorities, and drive alignment across sales, product, digital, and global marketing teams. You’ll partner closely with the sales and product marketing teams, and collaborate across borders with colleagues in Seattle, London and Mumbai, to deliver initiatives that bring our firm’s best priorities and investment solutions to Canadian advisors and investors. You know what it takes to launch and sustain products – from ETFs to private markets and fund offerings – guiding them from early planning through commercialization and long-term engagement, and you’re skilled at crafting campaigns that resonate with both advisors and end investors. This is an opportunity for a strategic and hands-on marketing leader who thrives in a collaborative, fast-paced environment. The ideal candidate combines strong strategic thinking with the ability to execute and deliver high-quality marketing initiatives that drive measurable business outcomes.

Requirements

Bachelor’s degree in Marketing, Finance, Business, or a related field.
10+ years of progressive marketing experience within asset management or financial services, ideally focused on intermediary and advisor marketing.
Demonstrated success developing and executing integrated marketing campaigns and commercialization initiatives for investment products and solutions.
Strong understanding of intermediary distribution channels, including broker-dealers, banks, wirehouses, and independent dealer networks.
Experience operating effectively in a hands-on, collaborative environment with the ability to balance strategic leadership and execution responsibilities.
Proven ability to influence stakeholders and build strong partnerships across sales, product, compliance, and executive leadership teams.
Experience managing complex, cross-functional initiatives within a matrixed global organization.
Strong analytical mindset with experience using data and insights to drive marketing effectiveness and business outcomes.
Familiarity with Salesforce, Marketo, Seismic, Workfront or other marketing automation and CRM tools.
Exceptional communication, collaboration, stakeholder management, and project leadership skills.
A strategic, proactive mindset with a passion for innovation, continuous improvement, and measurable business impact.

Responsibilities

Develop and execute integrated, multi-channel marketing programs – including digital, email, webinars, advertising and social media – to elevate Russell Investments’ brand and strengthen relationships with advisors and intermediary partners.
Drive the Canadian AIS marketing strategy in alignment with broader North American business objectives and growth priorities, while maintaining active involvement in campaign development and execution.
Identify emerging market opportunities, advisor trends, and competitive insights to inform strategic marketing direction and campaign priorities.
Tailor campaigns to the distinct needs of the Canadian market, ensuring alignment with compliance requirements, regional nuances, and evolving advisor needs.
Act as a strategic marketing partner to distribution leadership and sales teams, helping shape go-to-market priorities and advisor engagement strategies.
Design and deliver compelling marketing collateral, sales enablement tools, and training materials – including brochures, product guides, presentations, and digital assets – to support advisors and distribution partners.
Collaborate closely with wholesaling teams to execute timely, effective marketing initiatives that drive engagement, advisor adoption, and sales outcomes, in both English and French.
Influence product positioning and commercialization strategies for new and existing investment solutions while supporting execution through launch and ongoing campaigns.
Lead the planning and execution of integrated campaigns supporting product launches, thought leadership, advisor engagement, and brand-building initiatives across Canada.
Manage campaign timelines, budgets, stakeholder communication, and vendor coordination to ensure high-quality, on-brand delivery.
Work collaboratively across teams to drive operational efficiency and scalable marketing processes while remaining closely involved in day-to-day execution and delivery.
Partner with internal stakeholders – including Sales, Product Marketing, Legal, Compliance, Digital, and Corporate Communications – to ensure quality, consistency, and strategic alignment across initiatives.
Work closely with our Mumbai-based Global Marketing Operations team, who serve as an extension of our North American offices, to enhance efficiency, scalability, and execution excellence.
Collaborate with global marketing colleagues to share best practices, align messaging, and leverage enterprise capabilities across regions.
Adapt materials and campaigns for the Canadian market, ensuring alignment with regulatory standards, bilingual requirements, and cultural nuances.
Manage French translation workflows using tools such as TransPerfect, ensuring quality, consistency, and operational efficiency across bilingual materials.
Partner closely with Legal and Compliance teams to maintain adherence to regulatory and brand standards across all communications.
Develop KPIs and performance measurement frameworks to evaluate campaign effectiveness, advisor engagement, and business impact.
Leverage data, analytics, and market insights to optimize marketing performance and inform strategic decision-making.
Share learnings, best practices, and recommendations across regional and global teams.
Present campaign results and strategic recommendations to senior stakeholders and business leaders.