Director, Marketing – Mission Initiatives

Heart & Stroke

1d • Hybrid

About The Position

At Heart & Stroke, the mission is to promote health, save lives, and enhance recovery, fostering a culture that exemplifies core values such as championing health, practicing humility, embracing change, driving impact, learning and growing, and being heartfelt. The organization is committed to equity, diversity, and inclusion, supporting all people in Canada to lead healthier lives and cultivating a welcoming environment that embraces diversity among employees. The Director, Marketing – Mission Initiatives is a strategic and experienced brand marketing professional dedicated to advancing the mission and improving the health of all Canadians. This role involves leading the development of integrated marketing strategies for all priority mission initiatives, translating business priorities into effective, multichannel campaigns that deliver impactful messages. The position balances strategic leadership with strong executional oversight, ensuring initiatives are delivered on brand, on budget, and with measurable impact. Reporting to the Vice President, Marketing and Creative Services, this Director spearheads strategic planning, campaign development, and performance optimization. The role acts as a key liaison between the Mission, Constituent Experience, and Digital Products teams, collaborating cross-functionally with Brand, Fundraising, and Communications to ensure initiatives are delivered effectively while mentoring internal marketing talent.

Requirements

• Strong appreciation and understanding of the key principles of successful marketing, communications and advertising business development and execution
• 10+ years in brand marketing
• Extensive experience in Growth and Performance Marketing – solid understanding of digital marketing and digital media (social, display, OLV, SEM etc.)
• Experience operating in a senior, crossfunctional role within a matrixed organization
• Experience making informed tradeoffs across priorities, budgets, and stakeholder needs in complex environments
• Experience planning and implementing 360 omnichannel marketing campaigns
• Experience utilizing insights and analytics to help identify campaign target audiences
• Able to effectively manage complexity and ambiguity across multiple projects, teams, and health‑related subject matter
• Strong leadership skills with the ability to motivate, coach, and influence others
• Anticipates and plans for future trends, risks, and opportunities, balancing strategic thinking with practical execution
• Demonstrated creativity and ability to innovate for growth, bringing new thinking to complex marketing challenges
• Excellent written, verbal, and presentation skills, with the ability to communicate clearly with senior stakeholders and partners
• Strong analytical skills paired with creative problem‑solving
• Data‑driven, with the ability to interpret performance results and translate insights into action
• Self‑aware and committed to continuous professional and personal development
• Pragmatic, resourceful, and hands‑on when needed, with comfort operating within modest budgets

Nice To Haves

• University Degree in Marketing or Business
• Understanding of the not-for-profit / charity sector

Responsibilities

• Lead the development of integrated marketing strategies for priority mission initiatives, aligned to enterprise brand direction.
• Oversee the development of channel plans, ensuring alignment with approved objectives and priorities.
• Act as the senior marketing partner to the Mission and Digital Product Team to bring strategic mission priorities to market through the most effective channel mix.
• Partner with other departments including Fundraising and Communications to integrate the mission strategy where appropriate.
• Guide the development of briefs for creative, media, and research partners.
• Partner with mission team to understand and develop messaging for niche audiences.
• Provide strategic oversight and day-to-day leadership with external agency partners such as creative and media agencies in the development and implementation of integrated go-to-market plans.
• Oversee campaign execution, including approvals, adherence to brand standards, timelines, and budgets.
• Respond to and provide direction to agencies and vendors, including media and creative agencies.
• Monitor campaign performance, including KPIs, optimization approaches, and results.
• Maintain regular engagement with the Integrated Agency Team (IAT) to ensure alignment and transparency.
• Recommend tactical adjustments or contingency approaches based on performance, market conditions, and emerging insights.
• Ensure cross‑functional teams are aligned and informed through regular communication and collaboration.
• Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential.
• Provide clear direction on business goals and priorities; ensure optimal deployment of resources to achieve business goals.
• Build and develop cohesive lateral relationships cross functionally.
• Establish performance plan and objectives and review on an ongoing basis; provide coaching and feedback as per the performance management process.
• As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewing methodology and assessment guidelines.
• Familiarize and comply with all Heart & Stroke policies while ensuring accurate administration of employee related information: absence records, vacation, title, etc.

Benefits

• Foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.
• A hiring range of $115,000 to $136,000, aligned with our compensation framework and your professional background.
• A generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1.
• Competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching.
• A flexible hybrid working model.
• Reimbursement for mobile phones and home office setup.
• Opportunities for professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees