Director Marketing, ICM

Abbott • Austin, TX

1d • $149,300 - $298,700 • Onsite

About The Position

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries. At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Management, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats. This role will be the lead on establishing product strategy and new product development direction in the Implantable Cardiac Monitors portfolio for Cardiac Rhythm Management. This includes traditional loop recorders and any novel therapies that provide value to our various customers and improve the standard of care. The leader will work to establish a cohesive vision and strategy on how the portfolio will position Abbott CRM for leadership and work with various stakeholders to ensure the right investments to develop innovative new platforms. This includes development of strategic marketing plans and activities that drive the flow of new products to our customers in a manner that addresses customer needs, and highlights differentiation and value. The director is responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and long-range portfolio management.

Requirements

• Bachelor’s degree in Marketing, Business, Life Science/Biomedical Engineering, or Software related field
• 15+ years of experience in marketing/product management, including international experience with in a global company.
• Experience supervising staff, specifically managing managers and producing results through others.
• Ability to travel, approximately 40%, including internationally.
• Exceptional leadership skills, provide mentoring and development to direct reports and able to work effectively through the direct report to accomplish goals and objectives.

Nice To Haves

• Advanced Degree (such as a Master’s degree or MBA) is preferred
• Healthcare industry, and/or medical device experience preferred.
• Experience prioritizing and managing project initiatives across multiple functions and/or business units.
• Experience working in a broader enterprise/cross division business unit model preferred.
• Ability to work in a highly matrixed and geographically diverse business model.
• Ability to work effectively within a team and as an individual contributor in a fast-paced changing environment -- multi-tasks, prioritizes and meets deadlines in timely manner.
• Strong project management, team skills, and influential management.
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
• Adept at handling multiple assignments in a timely manner and meeting assigned deadlines.

Responsibilities

• Lead the organization in leveraging passion about healthcare and technology to impact patients’ lives.
• Establish product strategy and new product development direction in the Implantable Cardiac Monitors portfolio for Cardiac Rhythm Management.
• Establish a cohesive vision and strategy on how the portfolio will position Abbott CRM for leadership.
• Work with various stakeholders to ensure the right investments to develop innovative new platforms.
• Develop strategic marketing plans and activities that drive the flow of new products to our customers in a manner that addresses customer needs, and highlights differentiation and value.
• Responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and long-range portfolio management.
• Assist in the recognition of new products to be developed to meet new market demands, or the creation of new markets.
• Provide leadership for product/concept justification during funding cycle, and provide similar leadership to product development team.
• Identify new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.
• Support the commercial organizations in achieving Plan/Update objectives.
• Provide direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.
• Drives product strategy for all Implantable Cardiac Monitors products in collaboration with cross functional partners.
• Leads within the business unit or related sub-functions.
• Create global demand for CRM products in a customer-centric manner by developing and overseeing execution of the strategic marketing plan for Connectivity and Digital Solutions.
• Define and segment the market, value proposition, targeting and positioning, claims development, and user needs definition.
• Collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity.
• Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine connectivity.
• Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.
• Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
• Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
• Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team.
• Develop the Marketing Plan, incorporating all aspects of the strategic direction.
• Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis…customer, financial, and timeline impact).
• Support downstream marketing and commercial activities where needed.
• Leverage knowledge of product development process to help streamline time to delivery and reduce risk.
• Create a clear line of communication between Global Upstream Marketing and all other areas that affect the product.
• Collaborate effectively across the organizational matrix, with colleagues from a range of disciplines including Marketing, MarCom, Education, Sales, IT and others within our business units and corporate organizations.
• Owns the strategic direction of the Implantable Cardiac Monitors Portfolio and manages Product Managers to drive forward key priorities.
• Lead and develop a team to support their priorities and portfolio plans including recruiting, hiring, coaching and managing product managers.
• Builds strong relationship with third party suppliers; manages vendors that work on our projects and partners with internal resources (i.e. vendor management, etc.) to develop those relationships.
• Establish and cultivate a culture of test and learn, continually identifying new test ideas with an eye on improving the customer experience across all device types.
• Responsible for achievement of the goals and objectives of Global Marketing, the Division, and each of the Areas.

Benefits

• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Training and career development, with onboarding programs for new employees and tuition assistance
• Financial security through competitive compensation, incentives and retirement plans
• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
• Paid time off
• 401(k) retirement savings with a generous company match

What This Job Offers

• Job Type: Full-time
• Career Level: Director