Director Marketing, Direct Lending

Fairstone Bank•Toronto, ON

10d•CA$145,000 - CA$164,000•Hybrid

About The Position

Reporting to the VP Marketing, as the Director of Marketing, Direct Lending, you’ll be the strategic marketing leader working with the Direct Lending Business to deliver the annual business targets and priorities. You’ll own the full go-to-market strategy for our lending portfolio, working closely with Digital Marketing and Creative Services to drive transformation across key channels, and deliver annual business targets through innovative, data-driven marketing programs.

Requirements

10+ years of progressive marketing experience, ideally in financial services or a regulated industry.
Proven success in leading go-to-market strategies and delivering measurable business results.
Deep understanding of lending products and acquisition marketing.
Experience transforming traditional marketing channels (e.g., Direct Mail) into modern, data-driven programs.
Strong leadership, communication, and stakeholder management skills.
Analytical mindset with a passion for testing, learning, and optimizing.

Responsibilities

Co-create and lead the Direct Lending Pod, working with the Analytics and Direct Lending business owner to formalize the model and collectively drive the growth agenda for the portfolio
Translating business goals into actionable marketing strategies, identifying key resources and executional requirements
Influence product development and customer experience through market insights and customer feedback, bringing innovative ideas and solutions to the table.
Manage a high-performing team of marketers, providing ongoing coaching, feedback and development opportunities.
Lead the development and execution of integrated go-to-market plans for new and existing lending products.
Ensure alignment across brand, digital, and sales enablement teams to deliver cohesive campaigns that drive results.
Own the marketing contribution to annual lending business targets, with laser focus on the delivery of qualified leads that generate growth in net new cash.
Use data and analytics to optimize performance and inform future strategy, facilitating ongoing investment shifts to maximize outcomes.
Lead the modernization of the Direct Mail program, right-sizing the channel while also simplifying the production model.
Lead the evolution of the Affiliates relationships to foster a strong sense of partnership and commitment to delivering Fairstone business results.
Explore and scale new channels to reach target audiences effectively, working closely with channel specialists to identify new opportunities.