Director, Marketing, Design & Communications

FPSA•McLean, VA

1d•Hybrid

About The Position

The Director, Marketing, Design & Communications is responsible for the development and execution of all marketing and communication plans that drive strategic growth and enhance FPSA's brand as a leader in the food industry. This position reports to the Vice President of Operations. The Director, Marketing, Design & Communications coordinates with other FPSA functions and works with their input to develop programmatic marketing and messaging and ensure message and tone are consistent with the FPSA brand. This is a hands-on position that may have direct report(s) in the future and typically manages a summer intern. The ideal candidate is a strategic, self-directed professional who excels at building and executing marketing plans for new and evolving initiatives, independently managing a diverse workload, meeting deadlines consistently, communicating proactively, and taking feedback constructively.

Requirements

Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) and Canva
Experience with email marketing platforms (Constant Contact)
Proficiency with social media platforms (LinkedIn, Facebook, Instagram, X/Twitter, Snapchat) and social media management/scheduling tools
Website management and content management systems experience (HubSpot)
Video editing capabilities
Microsoft Office Suite (Word, Excel, PowerPoint)
Ability to independently manage multiple projects simultaneously, prioritize effectively, and meet deadlines consistently without close supervision
Demonstrated track record of meeting deadlines and proactively communicating when adjustments are needed well in advance
Strong written and verbal communication skills with ability to keep stakeholders informed of project status, challenges, and needs without prompting
Takes full ownership of responsibilities, acknowledges mistakes, and implements solutions independently
Ability to accept constructive criticism professionally and implement feedback effectively
Functions effectively as a one-person department with minimal supervision while maintaining collaborative relationships
Maintains high standards for accuracy and quality across all deliverables
Flexible and responsive to changing priorities and organizational needs
Ability to align marketing initiatives with organizational goals and member needs
Bachelor's degree in Marketing, Communications, Graphic Design, or related field
7 -10 years of experience in marketing, communications, and design
Proven track record of managing multiple projects independently and meeting deadlines

Nice To Haves

Experience in association, nonprofit, or membership-based organization preferred

Responsibilities

Develop and lead robust, fresh marketing and communication strategies for new and existing FPSA products, services, events, and initiatives — adapting quickly as the organization grows.
Assist in the creation, promotion, and dissemination of targeted membership messaging and promotional content; support member recruitment, renewal, and engagement campaigns.
In coordination with other teams, plan, design and execute marketing campaigns that drive event attendance and increase event revenue.
Create weekly and annual marketing calendars that drive engagement and promote the organization across all FPSA communication channels.
Write, design and edit multi-channel marketing content, including emails, social posts, paid advertising, videos and web copy.
As needed, design and/or update a full range of print and digital collateral, one-pagers, custom graphics, web banners, branding kits, event and membership marketing materials.
Format designs for brand compliance, accessibility, and usability with a consist look and feel.
Collaborate with team members to understand project requirements and deliver designs that meet organizational goals.
Create visual concepts, using software, to communicate ideas that inspire, inform, and captivate members
Present designs to stakeholders and incorporate feedback into final product.
Staying current with industry trends, tools, and software to innovate and enhance design practices.
Integrate video elements to augment, enhance, or in some cases, replace written/print communications.
Produce and edit video content for FPSA’s social channels and the resource library.
Maintain, manage, and edit the FPSA and FIT website regularly to ensure timely and accurate information to members and prospects.
Create web pages for the customer with a focus on engagement, clarity, and organization.
Leverage internal and external website analytic tools to track and map out engagement, click rates, and trending data.
Track, analyze, and adjust campaign performance using analytics and reporting tools; conduct ongoing research to inform targeting, messaging, and product development strategies.
Present data-driven insights to enhance strategic effectiveness, improve ROI, and identify cross-promotion opportunities and ad placements; support efforts to grow the number of individuals in the database year over year.
Create and manage budgets for functions under this position’s scope of responsibility, including forecasting and performance tracking; assist in database management and hygiene.
Ensure performance data is updated weekly for the all-staff meeting.
Execute processes and reviews as required for FPSA billing and accounting functions.
Oversee and lead new programs or projects as required in this area of operations.
Manage Marketing & Communications summer intern.
Act as the main point of contact for HubSpot & Constant Contact.