Director, Marketing Data Strategy

Labcorp • Durham, NC

1d • Hybrid

About The Position

Labcorp is seeking a strategic and forward-thinking leader to drive the evolution of customer data capabilities within the Marketing organization. This role sits at the intersection of MarTech, data, analytics, and customer experience, and is responsible for shaping how data is leveraged to power personalization, engagement, and measurable business outcomes. The Director will define and lead a modern customer data strategy and will be responsible for the strategic development of digital marketing data ecosystems, accomplishing data-driven analysis and activation through solution architectures integrating measurement, modeling, and MarTech / AdTech to meet business objectives. This enables scalable activation across channels, strengthens marketing effectiveness, and accelerates the organization’s adoption of AI-driven decisioning. This role will create and oversee comprehensive data programs to enable complex digital strategies. The role will be highly cross-functional and interface closely with Marketing, IT, Data Engineering, and Analytics, to establish a connected, future-ready data ecosystem.

Requirements

• Bachelor’s Degree
• Ten or more years of experience across marketing data, MarTech, analytics, or digital transformation roles
• Five or more years of experience with customer data ecosystems, including CDPs, data warehouses, and activation platforms
• Five or more years of experience with digital analytics platforms (Adobe Analytics, Google Analytics)

Nice To Haves

• Five or more years of experience with platforms such as Adobe Experience
• Five or more years of experience in cloud data environments (e.g., Snowflake, AWS, Azure) and their capabilities as they relate to customer, digital, and operational data and digital analytics
• Experience leading data strategy or customer data initiatives in complex organizations
• Strong strategic thinking with the ability to connect data initiatives to business value
• Experience working across both business and technology teams in a matrixed environment
• Stakeholder management and influencing skills at senior levels
• Understanding of data privacy, governance frameworks, and regulatory considerations

Responsibilities

• Building and operationalizing a customer-centric data foundation that enables: Unified customer understanding across touchpoints, Real-time and batch data activation across marketing channels, Measurement frameworks that link marketing activity to business outcomes, Scalable personalization and audience strategies
• Customer Data Strategy & Vision
• MarTech Data Ecosystem Leadership
• Personalization & Activation Enablement
• Measurement & Insights Integration
• Advancement of marketing data maturity & adoption
• Increased effectiveness of audience targeting and personalization
• Improved linkage between marketing activity and business outcomes
• Scalable and compliant data infrastructure supporting business and marketing needs
• Define and lead a modern customer data strategy
• Strategic development of digital marketing data ecosystems
• Accomplishing data-driven analysis and activation through solution architectures integrating measurement, modeling, and MarTech / AdTech to meet business objectives
• Create and oversee comprehensive data programs to enable complex digital strategies
• Interface closely with Marketing, IT, Data Engineering, and Analytics, to establish a connected, future-ready data ecosystem

Benefits

• Medical
• Dental
• Vision
• Life
• STD/LTD
• 401(k)
• Paid Time Off (PTO) or Flexible Time Off (FTO)
• Tuition Reimbursement
• Employee Stock Purchase Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1-10 employees