Director, Data Strategy
About The Position
Leads the Engagement and Optimization Team by facilitating cross-platform data integration, audience analytics and strategic performance reporting. Through a blend of technical expertise with strategic storytelling, the position collaborates with college partners and division leads to inform and improve audience engagement, campaign planning and content delivery. Coordinates with cross-university experts and users to guide institutional data strategy for audience engagement and performance measurement and to ensure alignment across the university. Reports to Senior Associate Vice President, University Communications and Marketing (UCM) and Vice President, UCM.
Requirements
- Bachelor’s degree in data analytics, marketing analytics, computer science, information systems, statistics, digital marketing, or a related field.
- Four years of relevant experience in data strategy, marketing/performance analytics, or digital strategy roles.
- Content optimization trends and tools
- Data governance and compliance standards (FERPA, GDPR, etc.)
- Communications including the ability to convey complex data information to users that are varied in skill and understanding of data and tools
- Strong collaboration and communication skills to work with stakeholders across departments
- Business intelligence platforms (e.g., Looker Studio, Power BI, Tableau)
- AI-powered analytics tools and machine learning applications in communications
- Analytics tools (e.g., Google Analytics GA4, Tag Manager, SiteImprove)
- Synthesize data into clear insights and actionable strategies
- Deploy data and integrations tools necessary for full user journey analytics and reporting (e.g., Slate, Banner, Salesforce, Element 45 or like platforms)
Nice To Haves
- Master’s degree in business analytics, digital marketing, data science, or related field.
- Supervisory or team leadership experience
- Certification or training in: Google Analytics (GA4), Tableau, Power BI, or other dashboarding platforms, Salesforce Marketing Cloud, Slate, or CRM integration, AI tools and automation platforms (e.g., Jasper, ChatGPT for analytics, Adobe Sensei, etc.)
Responsibilities
- Collaborate with IT and other university partners to unify and optimize audience data and reporting systems.
- Identify and deploy AI tools for analytics, audience engagement, user journeys and personalization.
- Define KPIs and develop actionable insights to guide content strategy and multichannel engagement.
- Build and maintain dashboards and performance reports using data from owned channels, paid campaigns, earned media, university CRM systems and other audience engagement efforts.
- Coordinate with cross-university experts and users to guide institutional data strategy for audience engagement and performance measurement and to ensure alignment across the university.
- Identify data-informed opportunities for improving engagement for all audiences.
- Collaborate with content creators and leadership to ensure data informs planning, testing, and optimization.
- Provide direct supervision to unclassified staff.
- Perform related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Director
