Director, Data Strategy & Services

ServiceNow•Santa Clara, CA

2h•$173,300 - $238,300•Remote

About The Position

Build the GTM Data Foundation That Powers Personalization & Revenue Acceleration. The Director, Data Strategy & Services owns the data strategy that directly enables our marketing operations and GTM velocity. You'll lead the product roadmap for our Customer Data Platform (CDP), identity graph, and the governed, real-time data infrastructure that powers personalization, attribution, and AI-driven revenue decisions across Marketo, Adobe AEM, Demandbase, and our analytics stack. This is a high-impact product leadership role where your decisions cascade across a 100+ person GTM organization—directly influencing campaign velocity, personalization depth, and revenue team enablement. You'll translate complex data challenges into simple, usable capabilities that let marketing and sales move faster.

Requirements

Led data strategy, MarTech operations, or CDP implementation in a B2B SaaS environment and know what "good" looks like operationally
Managed product roadmaps for data capabilities with multiple stakeholder groups pulling in different directions—and found elegant ways to prioritize
Fluent in modern GTM stacks: CDP (Adobe, Salesforce, Treasure Data), CRM (Salesforce, Dynamics), MAP (Marketo, HubSpot), ABM (Demandbase), and analytics (CJA, Snowflake)
Understand identity resolution challenges (deterministic matching, probabilistic modeling, cross-channel stitching) and can evaluate or guide technical solutions
Shipped data governance frameworks that actually worked—balancing security/compliance with the speed marketing needs
Can translate "we need a unified identity graph" into concrete milestones, measurable outcomes, and quarterly execution plans
Comfortable in the room with C-level GTM leaders, IT architects, and data engineers—and can speak credibly to all three
Supported AI/ML use cases in GTM (churn models, propensity scoring, audience segmentation)

Nice To Haves

experience with Adobe suite, Kafka or Snowflake

Responsibilities

Own the roadmap for CDP, identity resolution, and data enrichment—prioritizing what marketing operations and revenue teams need to execute at scale
Lead identity graph expansion with hands-on input into matching logic, deterministic/probabilistic models, and cross-channel stitching that powers real-time personalization
Drive data quality as a competitive advantage—define and enforce SLOs (identity match rate, freshness, completeness) that directly impact campaign performance and attribution accuracy
Enable AI/ML at scale—ensure your data pipelines and feature engineering support predictive scoring, journey propensity, and churn models that drive GTM decisions
Govern without gating—architect privacy and compliance frameworks (GDPR, CCPA, emerging US laws) that protect the business while enabling innovation and real-time activation
Set data integration standards that let IT, Data Engineering, and downstream teams move confidently—defining latency targets, SLAs, and integration patterns that scale