Director, Marketing & Communications

Generation Citizen•,

3d•$87,444 - $91,817•Remote

About The Position

Generation Citizen is seeking an experienced and strategic communications leader to enhance its brand and emphasize the significance of student voice and project-based, K-12 civic learning as a means to a vibrant, participatory democracy. This Director-level position is a hands-on, "player-coach" role for a builder who excels at both high-level strategy and detailed execution. The individual will be responsible for defining and implementing the national communications and marketing strategy, utilizing data to optimize media reach and digital presence, and further establishing GC as a thought leader in the intersection of democracy and education. This role involves overseeing, developing, and mentoring a small team, including a part-time Social Media Manager and a seasonal intern, as well as managing external PR firms. The ideal candidate will lead with vision and precision, balancing the creation of scalable infrastructure with direct involvement in drafting, designing, and executing impactful content that supports the student-centered mission.

Requirements

Minimum of 5 years of experience in a communications-focused role (organization or agency), showing progressive responsibility, success in scaling infrastructure/systems, and strategic execution in non-profit, government, or mission-based contexts.
Experience managing at least one direct report for at least one year.
Demonstrated capacity to communicate public policy information to non-specialist audiences
Demonstrated outstanding writing, editing, and proofreading skills, including the ability to prepare materials across diverse media, audiences, and channels.
Proficient in developing and editing compelling materials; expertise in technology platforms such as Google Docs/Sheets, Canva, Hootsuite, and social media tools (Canva experience highly preferred).
Proven track record of executing communications tasks with high autonomy, ranging from content design and copy editing to CMS management.
Ability to problem-solve, manage multiple work streams, and maintain strong, process-oriented systems in a fast-paced environment.
Strong relationship-builder and empathetic listener, with the ability to provide/receive direct, supportive feedback to connect, engage, and inspire others.
Highly collaborative spirit with a focus on project management, ownership of outcomes, and the ability to work effectively both individually and through others.
A deep commitment to Generation Citizen’s mission and passion for impactful storytelling that respects the diversity of our communities, with particular attention to the nuances of representation.
Commitment to diversity, equity, and inclusion, continuously striving to create an inclusive culture through listening, shared learning, nurturing the workplace, and celebrating the diversity of our staff.
Strong written and oral communication skills, with an ability to maintain professionalism while working effectively with members of diverse communities and stakeholders.
Ability and willingness to travel to meetings and events in GC locations, when needed.

Nice To Haves

Canva experience highly preferred

Responsibilities

Architect and oversee a comprehensive, multi-channel marketing and communications strategy that elevates GC’s brand and drives engagement, aligning with our student-centered, pro-democracy mission.
Define the strategic vision for national content; empower and supervise the team, at national and regional levels, to execute high-impact newsletters, impact reports, and campaigns.
Manage and refine GC’s national brand strategy, ensuring consistency while allowing for regional nuance.
Leverage data and analytics to drive digital marketing growth, moving from basic reporting to audience-focused optimization.
Set the roadmap for our digital presence, overseeing website architecture and managing partnerships with external agencies and vendors.
Define the strategic PR roadmap; proactively position GC leaders as thought authorities through op-eds, media placements, and high-impact speaking engagements.
Direct the team and outside firms in building and maintaining relationships with key media outlets, journalists, and influencers.
Ensure our visual and written narrative is cohesive, impactful, and authentic to the diverse communities we serve.
Leverage GC’s communication channels to influence district leaders, policymakers, and fundraisers to prioritize student-led, project-based civics.
Develop and deploy digital assets (preformatted templates, graphics, newsletters) to amplify GC’s impact during signature events, impact webinars, legislative sessions, and Civics Day experiences.
Lead daily content creation, including writing copy for newsletters, reports, and digital campaigns, and producing visual assets.
Establish directional priorities for, and supervise the social media manager’s creation of the content calendar and digital community engagement.
Manage GC’s day-to-day editorial calendar, ensuring all content is produced, scheduled, and published on time.
Drive end-to-end project management, tracking all key deliverables, coordinating cross-functional inputs, and ensuring deadlines are met for all communication workstreams.
Manage the creation of marketing materials for fundraising and school partnership recruitment, collaborating across GC’s national and regional teams, and overseeing internal staff or outside consultants as needed.
Engineer the systems, communication workflows, and infrastructure that allow a distributed team to operate with speed and clarity.
Drive organizational alignment on GC’s brand strategy and ensure its effective implementation across all regional sites.
Foster an internal culture of storytelling; build and manage equity-centered training resources that elevate staff expertise across the organization.
Establish and enforce internal policies for social media, brand usage, and external affairs to maintain organizational integrity and agility.
Lead, mentor, and coach the communications team, specifically supervising a Social Media Manager and a seasonal communications intern.
Provide clear guidance and delegate tactical components of social media to direct reports, while remaining personally involved in high-impact content creation and narrative development.
Foster a collaborative environment that balances high-level strategy with tactical excellence, setting clear performance goals, providing regular feedback, and actively managing professional development.