Director, Marketing & Communications
About The Position
The Latin American Association (LAA) is seeking a Director, Marketing & Communications to lead the development and execution of integrated marketing, communications, and public relations strategies. This senior strategic leader will be responsible for elevating the LAA brand, voice, and visibility to support its mission of empowering the community and its vision of “Opportunity for all.” The role oversees all aspects of external and internal communications, including brand strategy, media relations, digital marketing, content development, and multi-channel campaigns. The Director will partner cross-functionally to strengthen organizational positioning and amplify LAA’s presence as a leading voice for the Latino community in Georgia.
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (Master’s preferred).
- Seven or more years of progressive leadership experience in marketing and communications, preferably within the nonprofit sector.
- Demonstrated success in developing and executing integrated marketing and communications strategies.
- Proven experience in brand management, digital marketing, and media relations.
- Experience supporting fundraising, donor engagement, and revenue-generating initiatives.
- Fluency in English and Spanish (written and verbal).
- Deep expertise in marketing strategy, communications, and public relations.
- Strong knowledge of digital marketing tools, social media platforms, and email marketing systems.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Strong leadership, organizational, and project management skills with attention to detail.
- Ability to collaborate effectively with diverse communities and stakeholders.
- High proficiency in Microsoft Office (Word, Excel, PowerPoint) and design tools such as Canva.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Nice To Haves
- Master’s degree in Marketing, Communications, Public Relations, or a related field.
Responsibilities
- Lead the development and execution of comprehensive marketing and communications strategies aligned with organizational priorities.
- Direct all communication channels, including media relations, website, email marketing, and social media platforms.
- Establish and oversee brand strategy, positioning, and messaging to ensure consistency and cultural relevance across all touchpoints.
- Define KPIs and performance metrics; analyze data to optimize campaigns, audience growth, and engagement.
- Serve as the primary point of contact for media and external communications, building and maintaining key relationships.
- Oversee content strategy and storytelling efforts that elevate LAA’s mission, programs, and community impact.
- Collaborate with the Development team to support fundraising campaigns, donor engagement, and revenue-generating initiatives.
- Provide strategic leadership for major campaigns, events, and public-facing initiatives.
- Ensure internal alignment by partnering with departments to support program visibility and communication needs.
- Lead, mentor, and manage marketing staff, fostering a high-performing and collaborative team environment.
- Manage external vendors, agencies, and contractors to ensure quality and cost-effective execution.
- Oversee departmental budget, resource allocation, and operational efficiency.
- Ensure all communications are culturally competent, bilingual, and reflective of the communities served.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
