Director, Marketing and Sales Strategy

Newsweek

About The Position

Adprime, acquired by Newsweek in June 2025, is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Adprime is seeking a senior, commercially driven marketing leader to define and elevate our market positioning, directly influence revenue growth, and strengthen our presence across the digital advertising ecosystem. You will operate at the intersection of marketing, pre-sales, and client experience, owning how Adprime is understood, valued, and selected by clients. You will work closely with sales, leadership, and client teams to translate Adprime’s first party data, AI, and ad tech capabilities into clear, differentiated narratives that drive new business, accelerate deals, and deepen client relationships.

Requirements

8 or more years of experience in marketing, commercial strategy, or sales enablement within digital advertising or ad tech
Strong understanding of the ad tech ecosystem including DSPs, SSPs, ad exchanges, and programmatic
Proven ability to influence revenue through positioning, storytelling, and sales support
Experience working closely with sales and client facing teams
Exceptional communication and narrative building skills
Ability to operate both strategically and hands on in a lean environment

Responsibilities

Define and own Adprime’s positioning in a competitive landscape that includes DSPs, SSPs, and ad exchanges
Translate complex capabilities such as first party data, AI, dynamic targeting, and supply and demand dynamics into clear and compelling messaging
Develop a consistent and differentiated narrative used across sales, clients, and external channels
Act as a core partner to the pre-sales team in shaping pitches, proposals, and go-to-market strategies
Build and refine sales materials, case studies, and storytelling frameworks that improve win rates
Continuously iterate messaging based on deal feedback, objections, and client insights
Contribute directly to pipeline acceleration and revenue growth
Collaborate with client service teams to strengthen onboarding, communication, and long-term engagement
Identify opportunities to support upsell and cross sell through stronger positioning and storytelling
Translate performance into compelling client narratives and success stories
Lead PR and external communication efforts to position Adprime as a credible voice in digital advertising
Build executive visibility through thought leadership, content, and industry engagement
Increase brand recognition and trust across agencies, brands, and partners
Define and execute a social media strategy focused on credibility, insights, and engagement rather than volume
Promote Adprime’s capabilities, people, and client successes
Engage with industry conversations and amplify the company’s voice
Own the Adprime website as a core commercial asset
Ensure it clearly communicates value propositions, supports sales conversations, and reflects positioning
Maintain consistency across all brand touchpoints including decks, materials, and external communications
Develop strategies to drive referrals, client advocacy, and organic growth
Turn clients and partners into promoters of Adprime’s capabilities
Leverage relationships across the advertising ecosystem to expand reach and credibility
Shape messaging that resonates with both sides of the marketplace including advertisers, agencies, publishers, and partners
Ensure Adprime’s value is clearly understood across demand and supply stakeholders