Director, Marketing and Public Relations

Summit Pacific Medical Center • Elma, WA

1d • Onsite

About The Position

As the Marketing and Public Relations Director, this role is responsible for articulating Summit Pacific’s narrative and vision, managing media relations, and forging strategic partnerships with media and the business community. This position acts as a public relations ambassador for Summit’s mission and vision to transform rural healthcare. The Director directly advances Summit Pacific’s strategic plan by increasing regional brand awareness and strengthening partnerships and relationships. This role participates in and supports economic development initiatives. The Director implements a comprehensive marketing and communications strategy that enhances the Summit Pacific brand and supports its mission, vision, and objectives. This role leads and executes successful strategic planning for brand architecture, marketing, communications and public relations. The Director manages and leads team members to effectively execute marketing, public relations, internal communications, events, and community programs, and provides leadership and development to team members.

Requirements

• Bachelor’s degree from an accredited college or university with major course work in marketing, communications, business administration, or a related field.
• Three years of related professional-level experience.
• Broad working knowledge and understanding of communications, marketing and advertising methods and tools.
• Broad working knowledge of events planning and community outreach programs.
• Ability to apply concepts to actual situations in a practical manner and to guide others accordingly.
• Ability to think strategically and conceptually.
• Ability to develop focused tactics and implement actions as needed to accomplish organizational objectives.
• Working knowledge of and experience with various social media outlets including Facebook, Instagram and LinkedIn, as well as mass email dissemination software.
• Demonstrated project planning and management skills.
• Experience developing and implementing successful marketing/communication projects and campaigns.
• Advanced writing, editing, and graphic design skills.
• Ability to write and develop professional marketing and advertising materials including articles, press releases, brochures, and web pages.
• Superior verbal communication and professional presentation skills including the ability to publicly articulate the position and agenda of Summit Pacific and be comfortable presenting to both small and large crowds.
• Ability to cultivate effective relationships and work in collaboration with a variety of internal and external customers/partners/vendors.
• Strong leadership, facilitation, delegation, and coaching skills.
• Demonstrated ability to lead through influence.
• Ability to maintain composure and professionalism in sensitive or stressful situations; ability to maintain strict confidentiality.
• Fully proficient in the use of current technology, including Microsoft Office products.
• Ability to learn, adapt to, and effectively use a variety of computer systems and basic office equipment in an efficient and productive manner, as required.
• Ability to develop effective and efficient processes and protocols and to maintain accurate documentation and records.
• Ability to work proactively and independently, anticipating needs and performing a wide variety of assignments.

Nice To Haves

• Master’s degree preferred.
• Healthcare experience preferred.
• American Marketing Association (AMA), Professional Certified Marketer (PCM) or equivalent certification preferred.

Responsibilities

• Serves as the “face” of Summit Pacific on behalf of executives as requested and appropriate.
• Acts as spokesperson and brand ambassador upon request and as appropriate for Summit Pacific in media and public relations.
• Proactively develops and implements public relations strategies to highlight organizational achievements, new services, expansion projects and quality of care.
• Establishes and maintains strong, positive rapport with local, regional, and specialized media outlets.
• Represents Summit Pacific at functions upon request to present updates on behalf of Summit Pacific.
• Represents Summit Pacific on local boards and committees to foster regional cooperation and health enhancement.
• Develops and executes a comprehensive marketing and communications plan for Summit Pacific that aligns with the strategic plan.
• Oversees digital marketing, social media presence, website updates, advertising, press releases, newsletters, daily briefings, annual updates and internal communications.
• Directs the creation of all marketing materials (print, video, digital, etc.) for internal and external relations.
• Manages the reputation and brand of Summit Pacific across multiple platforms.
• Provides events planning supervision.
• Participates in and guides community outreach, education and events planning.
• Participates in professional groups/associations.
• Participates in or leads work groups, projects and committees as assigned.
• Performs special projects and other related duties as assigned.
• Builds and Maintains Relationships: Actively gets to know direct-reports and peers. Customizes interactions to meet the needs of different groups. Demonstrates the ability to build alignment and commitment within and across functions to achieve common goals; encourages others to work collaboratively. Surfaces and resolves conflicts in a timely and constructive manner; seeks to understand others’ points of view.
• Communicates a Compelling Vision and Direction: Engages staff to understand and support the Summit Pacific mission and vision; ignites the passion of individual team members to advance the vision. Effectively uses a variety of tools to motivate and inspire action.
• Demonstrates Effective Management Skills: Accurately and timely executes managerial tasks, such as: Manages financial resources effectively. Maintains equipment and physical space. Manages department to meet service and performance expectations. Maintains appropriate staffing levels and competency of staff. Monitors and manages staff performance, satisfaction and engagement. Maintains accurate and complete paper and electronic records. Initiates actions to improve data integrity and standardization of processes. Develops and monitors department performance indicators; provides regular reports to leadership. Develops/recommends strategies to address areas of concern. Ensures compliance with regulatory requirements and federal, state and local laws.
• Develops Self and Others: Pursues personal and professional development. Maintains professional skills and awareness of regulatory changes, compliance issues, innovations and developments through research and training/continuing education opportunities. Serves as a professional resource and subject matter expert. Reflects on successes and failures and applies lessons learned. Trains, develops, and guides employees; provides honest and clear feedback regarding strengths, weaknesses and areas for development. Encourages employees to reflect on their successes and failures and identify lessons learned.
• Drives Results: Ensures team understanding of roles and accountabilities; aligns efforts; monitors, recognizes & rewards progress. Translates ideas into concrete actions; inspires followers; mobilizes resources; anticipates potential problems and develops contingency plans to overcome them. Works across organizational boundaries to achieve desired results; concentrates on outcomes rather than activities; delivers measurable results, on time and within budget.
• Fosters an Environment of Trust and Integrity: Consistently behaves in a respectful, open, fair, and objective manner. Takes others perspectives and emotions into account. Honors confidentiality; effectively manages triangulation. Follows through on commitments. Leads by example.
• Leads Innovation: Applies research, benchmarks, and creativity to identify and implement departmental innovations.
• Manages Change: Recognizes and responds promptly to changes in workload or circumstance, adjusting assignments or workflow as necessary to achieve optimal productivity and efficiency. Demonstrates tolerance and adaptability when dealing with ambiguous situations. Applies basic change management concepts to engage direct reports in understanding and adopting change.
• Thinks Strategically: Actively participates in strategic planning activities. Develops departmental plans and strategies to address current and future challenges and opportunities. Educates and involves direct reports in strategic planning.
• OrganizOrganizational Responsibilities: In addition to the duties and responsibilities listed above, leaders are expected to support and uphold the Summit Pacific mission, vision and values; comply with policies, procedures, and regulatory requirements; and conduct themselves in an ethical, professional, respectful, and collaborative manner.

Benefits

• Competitive Compensation
• Medical
• Prescription
• Dental (including Orthodontia)
• Vision
• Healthcare FSA and daycare FSA
• Daycare subsidized benefit
• Life Insurance
• Accidental Death and Dismemberment (AD&D)
• Short- and long-term disability
• Generous employer 403b match contributions for retirement
• 457 retirement account for additional funds
• Employee Assistance Program (EAP)
• Tuition reimbursement
• Smoking Cessation Assistance
• Employee Wellness Program
• Employee Committees to participate in such as Spirit Team
• Beautiful on-site gym for employees
• Instructor led fitness classes for employees, including Yoga, Kettlebells and Bootcamps
• Walking trails on site

What This Job Offers

• Job Type: Full-time
• Career Level: Manager