Director - Marketing and Brand

Mater•Town of Newstead, NY

1d•Onsite

About The Position

The Director, Marketing and Brand is a senior, hands-on leadership role responsible for shaping, strengthening and protecting Mater’s brand, reputation and connection with the communities we serve. Reporting to the Executive Director, Corporate Affairs and Growth, this role leads Mater’s marketing, brand, campaigns, events and social and digital activity. It is a critical role in ensuring Mater’s story is clear, compelling and aligned to our strategic business direction as well as our Mission and values. This is not a role for someone who wants to advise from the sidelines. You will need to operate both strategically and practically — setting direction, leading a team, advising executives and senior leaders, and stepping into implementation. Working in a fast-paced, complex and changing environment, you will help drive organisational growth, strengthen reputation, support stakeholder engagement and deliver high-quality marketing and brand activity that demonstrates Mater’s impact across Queensland.

Requirements

Extensive senior leadership experience in marketing, communications and stakeholder engagement
Proven expertise in brand management, strategic marketing, communications and public relations
Strong experience advising executive stakeholders and influencing at a senior level
Demonstrated success leading high-performing teams and fostering a collaborative, values-driven culture
Exceptional communication skills, with the ability to translate complex information into clear, compelling messaging
A data-driven mindset, with experience measuring performance and optimising outcomes
Strong stakeholder engagement skills across internal, external, government and community sectors
Experience managing budgets, resources and competing priorities in a fast-paced environment
Relevant tertiary qualifications (with qualifications or sector experience in healthcare, research, education or not-for-profit highly regarded)

Responsibilities

Leading the development and execution of integrated marketing, brand and engagement strategies aligned to Mater’s Group Strategy
Protecting and strengthening Mater’s brand and reputation across all channels and audiences
Delivering impactful campaigns and content that drive growth, service utilisation, fundraising and community awareness
Delivering projects and campaigns aligned to private growth priorities, while identifying and developing new ideas to grow awareness, referrals, patient demand and market position
Providing strategic advice to Executive and senior leaders on marketing, communications and reputation management
Leading marketing, digital and social media responses to sensitive issues, ensuring activity is timely, coordinated and aligned to Mater’s reputation and stakeholder expectations.
Building and maintaining strong relationships with internal stakeholders, partners, consumers and the broader community
Managing and mentoring a high-performing, multidisciplinary team
Overseeing budgets, resources and external suppliers to deliver value and return on investment
Establishing performance metrics and using data insights to measure effectiveness and continuously improve outcomes
Collaborating with the broader Corporate Affairs team to ensure marketing and brand activities amplify and integrate with communications, media, digital and stakeholder engagement initiatives
Ensuring all marketing and communication activities meet governance, compliance and brand standards
Leading Mater’s events function, overseeing the planning and delivery of a broad range of organisational, stakeholder, community and signature events across Mater.

Benefits

Commensurate with experience plus superannuation
Access to not-for-profit salary packaging up to $15,900
Access to many staff benefits
Increase your take-home pay with generous salary packaging options, including meal and entertainment benefits
Grow your career with access to industry-leading training and professional development through Mater Education
Wellbeing support through our Employee Assistance Program and on-site pastoral care teams
Access a range of health and wellbeing services with a corporate discount on private health insurance
Exclusive discounts across dining, retail, travel, accommodation
Stay active with unlimited access to discounted gyms via the Fitness Passport program
Convenient, discounted on-site parking
Enjoy great food with reduced prices at our campus cafés and coffee spots
Join Queensland’s Largest and Most Innovative Not-for-Profit Healthcare Team.