Director, Managed Services - OEM

DealerOn

1d•$86,100 - $128,700•Remote

About The Position

The Director, Managed Services - OEM owns digital advertising and SEO program delivery for every OEM program we support. This role is the air traffic control for DigAd and SEO OEM work. The position manages a small team of DigAd and SEO OEM Program Managers, maintains the working relationships across our OEM Programs, and facilitates every request, meeting, and deadline in flight. This role serves as the primary contact for program administrators and OEM teams. The Director triages incoming requests, sets priority, assigns an owner, and drives each one to close, coordinating with the DealerOn OEM team wherever program scope crosses over. Requests run through a consolidated intake, and every program deadline lives on one calendar. Success depends on responsiveness, critical thinking, and analytical depth. This is a full-time, remote position.

Requirements

Bachelor's degree or equivalent experience
8 years' experience in digital advertising, with direct experience managing OEM or manufacturer-funded programs
5 years' experience in a management role
Automotive retail or dealership experience
Working knowledge of OEM program mechanics, including enrollment, program compliance, and co-op reimbursement requirements
Google Ads and Google Analytics certifications
Proven track record building process and documentation that scales across multiple programs
Ability to explain platform and reporting detail to non-technical audiences
Demonstrated leadership skills, with a record of coaching and holding a team accountable
Analytical depth across spreadsheets, billing files, and platform data, with the ability to reconcile a variance and identify root cause without direction
Critical thinking to determine what is actually being asked before solving it
Consistent responsiveness, with a track record of fast acknowledgment and closed loops

Nice To Haves

Direct experience with Tier 2 or Tier 3 OEM programs
Experience working with OEM program administrators
Digital advertising and SEO program management experience
Experience with campaign automation or ad management platforms
Experience with data analysis and insight tools such as Power BI, Looker, or equivalent
Fluency and Rep Man experience a plus
Project management experience across concurrent program cycles
Advanced Excel, including reconciliation across large data sets

Responsibilities

Own Dig Ad and SEO OEM program delivery end to end, including partner relationships, program compliance, and translating program requirements into dealer execution
Coordinate with Managed Services leadership to set the annual strategic plan for each OEM
Facilitate OEM requirements and communicate changes to the team clearly and early
Flag program changes that create risk or opportunity, with a recommendation for how we respond
Run deep dives on recurring issues to identify root cause and put process improvements in place
Acknowledge every OEM request the same business day, with an owner and a date
Set turnaround expectations with partners up front, and deliver a weekly OEM status recap to Managed Services leadership
Maintain an intake queue for all OEM and Dev requests, routing each one with a category, priority, and owner, and tracking it through to close
Triage and classify incoming requests, prioritize them within the project plan, and decide which ones need a deep dive
Maintain a rolling calendar of every OEM program deadline, and know and hit the SLAs on every program
Own billing accuracy on every OEM program, running the tie-out monthly and driving any variance above threshold to a root cause and a fix
Document every recurring OEM process in our internal knowledge base and keep it current
Monitor program-level performance and surface patterns before they become escalations
Deliver analysis every stakeholder can use, from dealer principals to OEM program administrators
Facilitate OEM QBRs from data pull through narrative through delivery
Own the RFP build for Managed Services, including requirements, pricing inputs, narrative, and on-deadline submission
Manage, develop, and hold accountable the DigAd and SEO OEM program managers
Coach the team on communication, escalation, and prioritization
Run consistent 1:1s and performance management
Assign a DRI to every OEM relationship and build backup coverage so no relationship stalls when someone is out