Director, Loyalty (Hybrid)

Kohl's•Tallahassee, FL

3d•Hybrid

About The Position

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays. About the Role As Director, Loyalty, you will lead and drive customer engagement with the Kohl’s Loyalty program through compelling offers informed by Kohl’s value proposition.

Requirements

Bachelor’s Degree
9+ years prior Marketing experience
Exceptional strategic thinking and analytical skills
Strong communication, influencing and partnering skills
Innovative thinker with ability to synthesize data and blend with intuition and experience
Ability to thrive in a fast-paced environment with changing business needs
Demonstrated success in Loyalty program strategy and execution
Ability to perform the accountabilities listed in the “What You’ll Do” Section
Ability to comply with dress code requirements
Basic math and reading skills, legible handwriting, and basic computer operation
Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company
Ability to learn and comply with all company policies, procedures, standards and guidelines
Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel
Ability to work as part of a team and interact effectively and appropriately with others
Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
Ability to satisfactorily complete company training programs
Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
Ability to plan, prioritize and monitor activities across business units
Ability to complete or oversee the completion of assigned projects in a timely manner

Nice To Haves

Previous retail experience

Responsibilities

Develop strategy and the overall perspective on what loyalty means to the Kohl’s customer and influence the program hierarchy to promote and reward customer behaviors
Establish the member growth modeling and member lifecycle strategy
Influence the creation of loyalty lifecycle moments, program benefits hierarchies and value propositions, including Kohl’s Card, MVC, Co-Brand Card, and Kohl’s Rewards program
Drive acquisition into Kohl’s Rewards and Kohl’s Card with range of marketing strategies
Drive all program promotion and marketing efforts, including management of program communication across marketing and digital touchpoints
Lead marketing strategy with integrated program perspective on messaging, placement, audience, and offer
Lead testing strategy for Kohl’s Card and Kohl’s Rewards programs - including value proposition and marketing
Ensure promised benefits are delivered to customers as required and work with Compliance/Capital One to resolve any risk events that occur
Partner cross-functionally to deliver loyalty offerings across all channels
Integrate the Loyalty program voice and brand expression within broader marketing
Lead and influence direct reports, systems and projects to achieve unit goals in accordance with company policies and practices
Provide leadership by exhibiting influence and expertise, thus affecting the results of the operating area
Additional tasks may be assigned as necessary