Director, Loyalty Product

Wingstop•Dallas, TX

4h•Onsite

About The Position

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry. Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

Requirements

Bachelors Degree
10+ years of experience in customer marketing and Loyalty Program leadership
restaurant or retail experience highly preferred
Experience with Partnerships preferred
Experience with Loyalty marketing tool sets
Strong business acumen
Can handle high volumes of work with ability to prioritize effectively and hit promised timelines
Ability to understand business objectives and requirements, organize and interpret campaign results, and deliver insights and recommendations in the marketing environment

Responsibilities

Lead the strategy, evolution, and performance of Wingstop’s loyalty program, including member proposition, guest experience, value exchange, rewards, offers, personalization, and engagement strategy.
Own the loyalty business roadmap, ensuring priorities are aligned to guest engagement, retention, frequency, digital sales, customer lifetime value, and profitable growth.
Lead, coach, and develop the Loyalty Product Manager by providing clear direction, ongoing feedback, development support, and accountability for results.
Define loyalty program goals, success metrics, and performance expectations across acquisition, activation, engagement, redemption, retention, reactivation, and member value.
Partner with product, CRM, brand marketing, analytics, technology, operations, finance, guest experience, and external vendors to deliver loyalty capabilities and member experience improvements.
Oversee prioritization of loyalty product initiatives, ensuring the team is focused on the highest-impact opportunities and making clear tradeoffs across business value, guest need, technical complexity, and operational feasibility.
Lead cross-functional discovery and strategic planning for new loyalty features, offers, rewards, challenges, promotions, lifecycle journeys, and personalization opportunities.
Build a disciplined test-and-learn agenda to improve member acquisition, onboarding, activation, engagement, frequency, retention, redemption, and incremental sales.
Partner with analytics, finance, CRM, and brand teams to evaluate loyalty performance, offer effectiveness, incrementality, margin impact, customer behavior, and guest lifetime value.
Translate performance insights, customer research, behavioral data, and test results into strategic recommendations and future roadmap decisions.
Ensure loyalty initiatives are practical, scalable, and restaurant-friendly by maintaining a strong feedback loop with operations, guest experience, training, and field teams.
Identify business risks, technology dependencies, operational impacts, and change management needs across loyalty initiatives to support smooth implementation and adoption.
Drive alignment on loyalty priorities, timelines, metrics, and decision-making through clear communication, executive-ready storytelling, and consistent cross-functional collaboration.
Own the executive communication rhythm for loyalty performance, including business reviews, roadmap updates, strategic recommendations, risks, opportunities, and key decisions needed.
Stay current on loyalty, CRM, restaurant, retail, digital engagement, personalization, and guest experience trends to keep Wingstop competitive, relevant, and differentiated.
Champion a guest-first, data-informed, and commercially disciplined approach to loyalty across the organization.

Benefits

Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
Lunch provided every Tuesday and Thursday in office
Discount on Wingstop gift cards
Onsite game room