Director, Lifecycle Marketing

ClickUp

About The Position

At ClickUp, we’re not just building software. We’re architecting the future of work! In a world overwhelmed by work sprawl, we saw a better way. That’s why we created the first truly converged AI workspace, unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI, empowering millions of teams to break free from silos, reclaim their time, and unlock new levels of productivity. At ClickUp, you’ll have the opportunity to learn, use, and pioneer AI in ways that shape not only our product, but the future of work itself. Join us and be part of a bold, innovative team that’s redefining what’s possible! 🚀 About the Role We’re looking for a Director of Lifecycle Marketing to own how we engage users across every stage of their journey—activation, onboarding, expansion, and long-term retention. You’ll be the brain and the engine behind our lifecycle programs across email, in-app, and SMS, using data and experimentation to turn signups into power users and power users into champions. This role is both strategic and hands-on. You’ll set the vision, build the roadmap, and also roll up your sleeves to launch and optimize campaigns. You’ll partner closely with Product, Analytics, Product Marketing, and Growth, and lead a team of lifecycle marketers and operations specialists to deliver measurable impact on engagement, LTV, and product adoption.

Requirements

8+ years of experience in lifecycle/CRM marketing, growth marketing, or related roles, with 3+ years leading a team.
Proven track record owning lifecycle strategy and execution across email, in-app, and SMS for a B2B SaaS or product-led growth company.
Deep experience with experimentation frameworks (A/B testing, multivariate testing) and comfort using data to drive decisions.
Strong technical aptitude with marketing automation, customer engagement platforms, and data tools (e.g., Iterable, Braze, HubSpot, Segment, Amplitude, etc.).
Experience building multi-channel journeys across the full funnel: activation, onboarding, engagement, upsell, and retention.
Ability to operate at both 10,000 feet (strategy, roadmap, resourcing) and 10 feet (writing briefs, QA’ing campaigns, reviewing segments).
Excellent collaboration and communication skills; able to align stakeholders and influence without authority in a fast-moving environment.
A bias for action, experimentation, and continuous improvement—comfortable moving quickly and iterating based on what you learn.

Nice To Haves

Experience at a high-growth, product-led company.
Background in user lifecycle for freemium or self-serve products.
Familiarity with revenue teams (Sales, CS) and how lifecycle programs support expansion and retention.

Responsibilities

Own the lifecycle strategy – Develop and lead the end-to-end lifecycle marketing strategy across email, in-app, and SMS to drive user activation, retention, monetization, and long-term LTV.
Drive execution and experimentation – Design, launch, and optimize lifecycle programs through rigorous A/B testing and experimentation to improve engagement, product adoption, and conversion across the funnel.
Set standards for quality and frequency – Define and enforce best practices for messaging, cadence, and channel mix to ensure high-quality, consistent, and customer-centric lifecycle communications.
Operate as a strategic IC and leader – Balance strategic planning with hands-on execution, owning key campaigns and journeys while setting the vision and roadmap for lifecycle marketing.
Partner cross-functionally – Collaborate closely with Product, Product Marketing, Growth, Data, and Revenue teams to align lifecycle initiatives with product launches, go-to-market motions, and growth priorities.
Lead and develop the team – Manage and mentor a team of lifecycle marketers and marketing operations specialists, driving process rigor, operational excellence, and a culture of testing and learning.
Own tooling, data, and reporting – Be accountable for the lifecycle tech stack, data pipelines, and reporting frameworks that power segmentation, personalization, and performance measurement.

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