Director, Lifecycle Marketing - US & Oceania

AXS•Los Angeles, CA

3d•Hybrid

About The Position

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today. We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment. The Role The Director, Lifecycle Marketing – US & Oceania owns the regional lifecycle strategy and operating model for AXS in the United States. This role leads a multi-disciplinary team across Email, SMS/Push, and Marketing Automation to design, orchestrate, and optimize customer journeys using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, Contact/Audience Builder), MobilePush/MobileConnect (MPC), Salesforce Data Cloud, and Einstein. Reporting to the Sr. Director of Lifecycle Marketing, the Director aligns US plans to global frameworks, partners with MarTech, Product, and Data/Analytics, and is accountable for performance, compliance, and deliverability standards at regional scale.

Requirements

8-10 years’ experience in lifecycle marketing, CRM, or digital marketing.
Direct people leadership (managing managers and specialists), including hiring, coaching, performance management.
Hands-on leadership with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, Contact/Audience Builder), MPC, and Einstein.
Understanding of Data Cloud structure and dependencies preferred.
Experience building personalization capabilities from scratch using AI tools.
Building personalization and segmentation frameworks (eligibility, prioritization, suppression, fatigue) and experimentation programs.
Experience working in a complex global technology company is preferred.
Preferably ticketing or ecommerce.
Expert in journey design and orchestration, audience architecture, and cross-channel lifecycle strategy.
Advanced SFMC stack proficiency including Automation Studio (SQL/automations), Journey Builder, Content/Email Studio, Contact/Audience Builder; MPC for Push/SMS; understanding of how Data Cloud feeds segmentation and personalization.
Strong leadership, talent development, and cross-functional influence; executive-ready communication.
Analytical rigor: cohorting, retention/LTV forecasting, incrementality testing, and dashboard storytelling.
Familiarity with deliverability fundamentals (sender reputation, domain/subdomain setup, bounce and complaint monitoring) and ability to collaborate with MarTech teams managing technical execution.
Working knowledge of global privacy frameworks (GDPR, CCPA, CAN-SPAM, CTIA) and ability to operationalize compliance best practices within campaigns.
Salesforce Marketing Cloud Email Specialist and/or Marketing Cloud Consultant certification required.
Salesforce Marketing Cloud Admin certification preferred.

Responsibilities

Define the US lifecycle strategy and roadmap across onboarding, engagement, retention and win-back, aligning each journey to global frameworks and revenue targets.
Lead, coach, and performance-manage the regional lifecycle team; set SOPs, QA, SLAs, and on-call processes for reliable delivery.
Lead advanced use of SFMC and MPC, including audience architecture, Journey Builder orchestration, push/SMS execution, automation and SQL workflows, and personalization models (eligibility, prioritization, suppression, fatigue).
Partner with MarTech, Product, and Data/Analytics to scale personalization frameworks and experimentation; publish test plans and learning agendas.
Own regional measurement: define channel/journey KPIs, manage dashboards, forecast LTV/retention, and present insights with recommendations to leadership.
Drive stakeholder alignment with Regional Marketing and Commercial teams; translate insights into country- and market-specific action plans.
Ensure deliverability and compliance standards are upheld across all regional programs; partner with MarTech and Legal on subdomain/SAP setup, data privacy policies (GDPR/CCPA, CAN-SPAM, CTIA), and campaign review processes.
Escalate issues and enforce adherence at the team level