Lifecycle Marketing Director

Ziplines • San Carlos, CA

2d • $160,000 - $180,000 • Remote

About The Position

We’re looking for a hands-on Lifecycle Marketing Director to own our email and SMS strategy, execution, and optimization across the customer journey. This is an exciting opportunity for a marketer who loves rolling up their sleeves, diving into data, and crafting campaigns that drive measurable impact — while also leading a small, growing team and strengthening leadership capabilities in a fast-paced growth environment. The ideal candidate combines strategic thinking with operational excellence: someone who can architect automated lifecycle programs in HubSpot, analyze performance in Looker, and collaborate across teams to deliver personalized, high-performing communications.

Requirements

• 5–8 years of experience in lifecycle, CRM, or retention marketing, ideally within a B2C or D2C brand.
• Deep hands-on experience with HubSpot (automation, workflows, segmentation, reporting).
• Strong analytical skills and proficiency with Looker or similar BI tools.
• Proven ability to plan and flawlessly execute campaigns end-to-end — from strategy and segmentation to creative brief and QA.
• Strong understanding of email and SMS best practices, deliverability, and compliance (CAN-SPAM, TCPA).
• Experience managing and mentoring a small team.
• Excellent project management, collaboration, and communication skills.

Nice To Haves

• Experience integrating HubSpot with optimization or monitoring tools, light HTML/CSS editing, or prior startup experience.

Responsibilities

• Develop and flawlessly execute customer lifecycle strategies across email and SMS to drive engagement and enrollments.
• Own optimization and testing priorities, segmentation, and personalization strategy across lifecycle stages.
• Build, test, and optimize automation workflows (conversion, winback, cross-sell, etc.) in HubSpot, and help inform future ESP platform decisions that support growth and efficiency.
• Partner with Analytics to optimize Looker dashboards and track performance against key lifecycle KPIs.
• Run A/B tests, analyze performance data, and synthesize insights to drive continuous improvement.
• Manage audience health and data hygiene across CRM and marketing automation systems to ensure strong deliverability and performance visibility.
• Manage and mentor a small team of lifecycle marketing specialists, fostering a culture of learning and excellence.
• Partner with Product Marketing, Growth, and Creative to ensure messaging alignment and cross-channel consistency.
• Identify opportunities to scale lifecycle impact through process improvements, tooling, and automation.

Benefits

• Time off: We offer a flexible paid time off policy, in addition to 10 paid holidays.
• Flexible, remote work environment: We are a fully distributed team with folks all over the U.S. We meet as a full team at least one time per week and have in-person gatherings or team offsites one or more times per year.
• Family health and wellness: Choose from a range of medical, dental, and vision insurance plans (premiums start at $0/month) for yourself or your family.
• 401K: We know your future self will thank you when you start contributing to your company-sponsored 401k. Plus, we’d be happy to share additional benefits with you during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed