Director of Lifecycle Marketing

Tomo Credit • San Francisco, CA

1d • Onsite

About The Position

We’re looking for a data-driven, results-obsessed leader to own and scale our lifecycle marketing across the full customer journey for our consumer digital product. As the Head of Lifecycle Marketing , you will be responsible for building programs that convert prospects into subscribers , increase retention rates , and maximize lifetime value (LTV) . You’ll lead the vision for lifecycle strategy, championing customer engagement and loyalty while executing high-performing campaigns that directly impact revenue. This is an in-office leadership role in San Francisco, where you’ll work side-by-side with Product, Data, Design, and Growth Marketing. You’ll combine strategic influence at the leadership table with hands-on campaign optimization , continuously testing, iterating, and improving based on real results.

Requirements

• Experience: 6+ years in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses .
• Proven Results: Demonstrated success in improving subscription conversion and retention rates through data-driven lifecycle programs.
• Testing Mindset: Strong background in designing, executing, and analyzing A/B tests and multivariate experiments.
• Tech-Savvy: Hands-on with marketing automation tools, segmentation frameworks, and analytics platforms (Amplitude, Hightouch, or similar).
• Analytical & Strategic: Skilled in translating data into actionable strategies with measurable business impact.
• Collaborative Leader: Strong communication skills and proven ability to influence cross-functional teams and senior stakeholders.

Responsibilities

• Full-Funnel Lifecycle Strategy – Define and lead lifecycle initiatives that drive subscription conversion, improve retention rates, and increase LTV.
• Segmentation & Personalization – Develop advanced targeting strategies using behavioral, demographic, and product usage data to deliver highly personalized experiences.
• Campaign Execution – Build and launch automated and manual campaigns (email, push, sms) that support product launches, seasonal initiatives, and ongoing engagement programs.
• A/B Testing & Experimentation – Design and run experiments to optimize subscription conversion rates, churn reduction, and overall campaign performance. Partner with Data teams to interpret results and scale winning strategies.
• Cross-Functional Collaboration – Align with Product to integrate lifecycle messaging into feature releases and with Growth Marketing to ensure seamless post-acquisition engagement.
• Performance Analysis – Own key metrics, including paid conversion, engagement, and campaign ROI. Present actionable insights to leadership and adjust strategy based on data.
• Martech & AI Optimization – Manage lifecycle tools (Braze, Hightouch, HubSpot, etc.) and implement AI-driven enhancements for personalization, predictive targeting, and performance improvement.

Benefits

• Lead a mission-critical growth function at a high-impact consumer brand.
• Drive measurable results in subscription conversion, retention, and revenue growth .
• Work in-person with high-performing, collaborative teams in our San Francisco HQ.
• Competitive compensation, equity, and benefits package.
• Join a culture that values impact, innovation, and customer obsession over box-checking.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 51-100 employees