Director, Lifecycle Marketing (B2C)

Trend Micro•Irving, TX

14h

About The Position

As Director, Lifecycle Marketing (B2C) , you will lead Trend Micro’s global online field marketing team to design and scale world-class lifecycle marketing programs. From acquisition to onboarding, engagement, and renewal, you will create personalized, data-driven experiences that help customers confidently protect themselves and their families with our cybersecurity solutions. Your mission is to deepen product adoption, strengthen engagement, and drive long-term customer retention and lifetime value. This is a high-impact global leadership role with direct responsibility across Asia, the Americas, and Europe. You will guide regional teams, shape long-term strategy, and ensure Trend Micro maximizes the value of its lifecycle marketing investments. Partnering with leaders in Sales, Marketing, Product, and Consumer Leadership, you’ll bring together strategy, data, and execution to deliver measurable business outcomes. Success requires strategic vision, strong analytical and data fluency, and the ability to inspire teams through clarity, focus, and continuous improvement.

Requirements

10+ years of experience in customer lifecycle, digital adoption, or customer success marketing, ideally in Consumer SaaS.
Proven ability to design and scale digital programs that drive measurable adoption, retention, and revenue growth.
Strong analytical expertise, including customer segmentation, journey mapping, and experience with platforms such as Braze, Iterable, or similar.
Experience integrating or leveraging AI-driven tools and workflows for process automation, insights, or decision-making.
Skilled in data storytelling, with the ability to communicate insights and influence executive stakeholders.
Exceptional leadership and cross-functional collaboration skills, with experience driving outcomes across global teams.

Responsibilities

Lifecycle Strategy & Execution Design and implement end-to-end digital lifecycle programs that support onboarding, adoption, expansion, and renewal.
Align lifecycle initiatives with customer needs and business goals in partnership with Online Sales, Consumer Marketing, Product Marketing, and Operations.
Digital Adoption & Engagement Own the roadmap for digital adoption, including in-product guidance and multi-channel communications.
Use behavioral data and segmentation to deliver personalized, value-driven customer experiences.
Cross-Functional Leadership Lead global working groups to align lifecycle priorities, KPIs, and execution plans.
Influence senior stakeholders to secure support for investments in lifecycle programs and innovation.
Data & Insights Define KPIs and reporting frameworks to measure lifecycle program impact.
Partner with analytics and operations teams to enhance data capture, accessibility, and actionable insights.
Technology & Innovation Collaborate with Business Applications and Product teams to maximize the impact of marketing automation, customer data platforms, and other digital tools.
Stay ahead of industry trends and emerging technologies to continuously improve the customer experience.

Benefits

Comprehensive medical, dental and vision insurance
Life insurance
Short & Long Term Disability
Pre-partum, maternity, parental and medical leave
Mental Health Wellness Program
Adoption Assistance
Wellness Incentive
Pet Insurance
401(k) with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups
We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities.
Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.