Director, Lifecycle Marketing

Epic Games • Cary, NC

49d

About The Position

Epic Games is looking for a Director, Lifecycle Marketing to lead the vision, strategy, and execution of player engagement systems and marketing technology roadmaps across all of Epic's 1st party games. You'll oversee a multidisciplinary team spanning Lifecycle Strategy, Activation, and Operations to drive scalable, data-driven programs that enhance player acquisition, engagement, and retention globally.

Requirements

• 10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, or fast-moving consumer tech
• Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement
• Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels
• Demonstrated ability to lead cross-disciplinary teams and manage complex initiatives from strategy through execution
• Passion for games, technology, and building systems that create meaningful consumer/player experiences

Responsibilities

• Drive the product vision for Epic's Lifecycle Marketing ecosystem, including lifecycle capabilities to cross-channel player communications and conversion optimization
• Lead a team of Growth professionals focused on experimentation, optimization, and full-funnel performance across our channels
• Partner cross-functionally with Engineering, Data Science, and the wider Marketing Team to design, build, and launch features that expand player engagement and revenue
• Partner with Leadership and Cross Functional Partners on the Marketing Technology strategy and roadmap, ensuring that tools, systems, and data integrations enable scalable automation, personalization, and real-time decision making and insights
• Develop player journey frameworks that unify Lifecycle surfaces to provide a personalized experience for our players
• Establish KPIs and measurement frameworks to evaluate campaign performance, optimize spend efficiency, and identify new growth opportunities

Benefits

• We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match.
• We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents.
• Throughout the year we celebrate our employees with events and company-wide paid breaks.
• We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees