Director, Lifecycle Marketing

Epic Games • Cary, NC

18d

About The Position

Epic Games is looking for a Director, Lifecycle Marketing to lead the marketing vision and strategy for how we engage players across all of Epic’s 1st party games. You’ll oversee a multidisciplinary team spanning Lifecycle Strategy, Activation, and Operations, and partner closely with Product, Analytics, and Tech teams to bring that vision to life. You’ll drive scalable, data-driven programs that enhance player acquisition, engagement, and retention globally.

Requirements

• 10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, or fast moving consumer tech.
• Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement.
• Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels.
• Demonstrated ability to lead cross disciplinary teams and manage complex initiatives from strategy through execution.
• Passion for games, technology, and building systems that create meaningful consumer/player experiences.

Responsibilities

• Own the lifecycle strategy across key surfaces, using behavioral and predictive capabilities to sustain player engagement.
• Develop player journey frameworks that unify Lifecycle surfaces to provide a personalized experience for our players.
• Deliver measurable gains in engagement and monetization through experimentation, insights, and continuous optimization.
• Enhance our messaging strategy with automated, data-driven messages tailored to player behavior, interests, and engagement; boosting retention, relevance, and impact.
• Use automation and stronger frameworks to scale campaign planning, execution, and measurement; tightening workflows, improving documentation, enforcing schedules, and optimizing capacity so teams can focus on creativity and strategy.
• Unify lifecycle communications across the FN ecosystem to create a cohesive narrative that boosts engagement, strengthens brand equity, and readies the team to adapt to any business and consumer needs
• Expand team capabilities and infrastructure to scale a programmatic lifecycle model by driving personalization, faster learning, and consistent business impact.

Benefits

• We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match.
• We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents.
• Throughout the year we celebrate our employees with events and company-wide paid breaks.
• We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees