Director, Licensing, Game Shows

Sony Pictures Entertainment•Culver City, CA

2d•$120,223 - $156,290

About The Position

The Director of Licensing, Game Shows is responsible for leading the strategic development, management, and expansion of consumer product lines—including apparel, toys, publishing, and board games—for iconic game show IP such as Wheel of Fortune and Jeopardy! This role oversees end-to-end licensing strategy, cultivates high-value licensee partnerships, drives brand integrity and innovation, and ensures the business meets or exceeds financial targets. This is a high-impact, highly visible role that blends strategic planning, creative brand development, operational excellence, and exceptional partner management.

Requirements

8–10+ years of experience in licensing, consumer products, or brand management, ideally within entertainment.
Proven track record of driving category growth, managing high-profile IP, and leading successful partner relationships.
Strong strategic thinking, negotiation skills, and financial acumen.
Experience managing and developing teams.
Ability to thrive in a dynamic, cross-functional, and high-visibility environment.

Responsibilities

Brand & IP Management Steward the application of Wheel of Fortune, Jeopardy!, and other game show brands across a wide range of consumer products. Ensure brand consistency, quality, and compliance across all licensed product executions.
Licensee Partnerships Serve as the liaison between Sony and licensees, guiding partners through product development, planning, forecasting, and execution. Leverage consumer insights and market data to strengthen franchise presence, drive category growth, and elevate consumer engagement.
Product Development Oversee the full product lifecycle from concept through production, ensuring high quality, brand alignment, and adherence to creative standards. Champion innovation and trend-driven product opportunities within assigned categories.
Category Strategy & Business Development Develop and implement softlines and hardlines category strategies for areas such as Home & Seasonal, Apparel, and Games. Build roadmaps for brand collaborations, ensuring strategic alignment and maximizing brand visibility. Identify, evaluate, and negotiate new business opportunities and partnerships to expand the licensing portfolio.
Financial Management Drive revenue performance across categories through effective deal structures and partner management. Ensure accurate financial forecasting, revenue tracking, and performance evaluation with licensee partners.
Team Leadership Lead and mentor a team including a Senior Licensing Manager and Product Development Coordinator. Set clear, challenging objectives and guide the team toward achieving strategic and operational goals. Provide ongoing coaching, performance evaluation, and development to nurture future leaders.
Serve as a strong brand champion for Wheel of Fortune, Jeopardy!, and the broader Game Shows portfolio—advocating for brand integrity, championing creative excellence, and inspiring cross-functional teams to bring the franchises to life in meaningful ways.
Partner closely with the Senior Vice President who oversees the Game Shows business to support program execution, stakeholder engagement, and long-term strategic planning.
Operate as both a strategist and a hands-on operator—able to navigate a complex, fast-paced environment while building scalable processes and managing multiple high-profile partnerships.
Demonstrate exceptional collaboration skills and a team-first mindset, working effectively across all levels of the organization, from senior leadership to cross-functional partners and external stakeholders.
Bring a blend of strong client management, creative vision, strategic insight, and franchise development expertise to a highly visible, high-impact role.