Director, Leasing & Revenue

Greystar•Toronto, ON

9d•Hybrid

About The Position

The Director, Leasing & Revenue is a senior leadership role responsible for driving top-line revenue performance across Greystar Canada's multifamily portfolio. This individual owns the leasing strategy, revenue management program, and pricing infrastructure for all operating assets, ensuring occupancy, rental rate, and NOI targets are consistently achieved. The Director partners closely with property operations, marketing, and asset management teams to translate market intelligence into actionable leasing and pricing decisions.

Requirements

Bachelor’s degree from an accredited college or university preferred in Business, Real Estate, Finance or related fields.
8+ years of progressive experience in multifamily real estate, with a minimum of 4 years in a revenue management, leasing leadership, or asset management capacity.
Demonstrated experience managing leasing performance across a portfolio of 3,000+ units.
Strong analytical and financial modelling skills; highly proficient in Excel and revenue management platforms.
Proven ability to lead dispersed, cross-functional teams and drive performance through influence.
Excellent communication and presentation skills, including comfort presenting to C-suite and investor audiences.
Strategic thinker with the ability to translate complex data into clear operational direction.

Nice To Haves

CPM designation (IREM), RPA, or equivalent professional credential preferred.
Experience with institutional-grade multifamily operators or REITs strongly preferred.
Exposure to Canadian multifamily markets and provincial tenancy legislation is a significant asset.
Bilingualism (English/French) is an asset for Quebec operations.

Responsibilities

Lead the deployment and optimization of the revenue management platform (e.g., RealPage, Yardi RENTmaximizer) across the Canadian portfolio.
Develop and maintain dynamic pricing models informed by local market conditions, seasonality, lease expiration profiles, and competitive positioning.
Establish and monitor revenue KPIs including effective rent growth, loss-to-lease, concession burn-off, and renewal lift; deliver regular reporting to senior leadership and investors.
Partner with asset management to align leasing strategy with underwritten assumptions and annual budgets.
Analyze portfolio-wide revenue trends and surface opportunities to compress vacancy loss and improve economic occupancy.
Set leasing standards, performance expectations, and operating procedures for on-site leasing teams across all managed assets.
Develop traffic generation, lead conversion, and lease-up playbooks for new development deliveries and stabilized assets.
Drive prospect experience improvements -from digital inquiry through tour, application, and move-in - in alignment with Greystar's brand standards.
Partner with the marketing team to ensure digital advertising spend, ILS placement, and SEO/SEM strategies are calibrated to leasing velocity targets.
Support lease-up of new construction assets, including pre-leasing program design, absorption pace modelling, and pricing ramp strategies.
Provide direct leadership, mentorship, and performance management to regional leasing managers and on-site leasing professionals.
Build a culture of accountability, data fluency, and customer focus within the leasing function.
Lead recurring revenue and leasing review calls with site teams and regional operations leadership.
Design training programs to elevate leasing team skills in sales, objection handling, CRM utilization, and revenue management principles.
Maintain a deep understanding of Canadian multifamily market dynamics, including rent regulation environments across provinces (BC, Ontario, Alberta, and others).
Conduct regular competitive surveys and market studies; synthesize findings into actionable recommendations for pricing and positioning.
Serve as an internal subject matter expert on Canadian rental housing trends and regulatory changes that impact leasing and revenue strategy.
Prepare and present leasing and revenue performance reports for internal stakeholders, joint venture partners, and institutional clients.
Collaborate cross-functionally with development, construction, and investment teams on new project underwriting, pro forma stress-testing, and lease-up projections.
Support due diligence processes for acquisitions, including rent roll analysis and stabilization modelling.