Director, KOLS & Events

Henry Schein

1d•$144,235 - $206,436

About The Position

This position is responsible for the strategic development, planning, execution, and optimization of Henry Schein Dental’s national events, trade shows, conventions, regional meetings, and Key Opinion Leader (KOL) programs. This role leads the overall events and KOL strategy while ensuring operational excellence across all event marketing initiatives. This position partners closely with cross-functional business teams, sales leadership, supplier partners, finance, and external stakeholders to deliver impactful event experiences that support business growth, customer engagement, education, and brand visibility. The Director will oversee event strategy, budget management, marketing execution, KOL engagement, and team leadership while ensuring alignment with organizational goals and sales objectives. The ideal candidate is both a strategic thinker and hands-on leader who can operate effectively at both the executive and executional levels.

Requirements

Extensive experience leading large-scale trade shows, conventions, and corporate events
Experience developing and executing integrated event marketing strategies
Strong understanding of marketing KPIs, lead generation, ROI measurement, and campaign analytics
Experience managing Key Opinion Leaders (KOLs), speaker programs, or clinical partnerships within healthcare, dental, or related industries
Proven experience negotiating contracts and managing external vendor relationships
Experience working in a direct selling environment and supporting national sales organizations
Strong project management and organizational skills with ability to manage multiple priorities simultaneously
Outstanding management and leadership skills and ability to attract, retain, motivate, develop, mentor and coach team members for high performance
Outstanding verbal and written communication skills and ability to resolve disputes effectively
Outstanding presentation and public speaking skills
Expert independent decision making, analysis and problem-solving skills
Understand, interpret and act on financial information and external trends that contributes to business profitability
Plan and manage complex and successful projects; understand available resources, develop timeline, budget and assign areas of responsibility
Lead teams to achieve company goals and solve complex business issues in creative and effective ways
Expert planning and organizational skills and techniques
Communicate effectively with senior management and key stakeholders
Excellent negotiating skills and ability to effectively manage internal and external relationships
Ability to influence, build relationships, understand organizational complexities, manage conflict and navigate politics
Broad professional and managerial skills with a full understanding of industry practices and company policies and procedures
Lead and develop virtual teams
Expert in multiple technical and business skills
Strategic planning skills
Typically 12 or more years of increasing responsibility and complexity in terms of any applicable professional experience
5 or more years of management experience

Nice To Haves

Preferred experience in event marketing, tradeshow/event management, KOL management or related disciplines

Responsibilities

Develop and execute the annual strategic plan for Henry Schein Dental events, trade shows, conventions, and regional programs
Evaluate and rationalize the annual events calendar to align with company priorities, sales goals, and market opportunities
Identify opportunities to develop new event concepts, educational programs, and customer engagement experiences
Establish and maintain meaningful partnerships with key associations, industry organizations, and supplier partners
Lead cross-functional collaboration with sales, marketing, education, finance, and business leadership teams
Oversee planning, logistics, and execution of all national, regional, and supplier partner events
Manage event marketing strategies including pre-event, onsite, and post-event campaigns
Oversee booth experience, digital signage, presentation schedules, lead generation, attendee engagement, and surrounding event activities
Ensure consistent brand representation and adherence to corporate brand standards across all events and communications
Direct development and execution of attendee communications including email, social media, texting campaigns, websites, landing pages, and promotional materials
Oversee continuing education (CE) event strategy, registration processes, and educational programming support
Support regional event teams through development of templates, tools, and scalable resources
Lead the strategy, development, and management of Henry Schein Dental’s Key Opinion Leader (KOL) program
Build and maintain strong relationships with KOLs, clinical champions, speakers, and industry influencers
Oversee KOL recruitment, contracting, utilization, and review processes
Identify and cultivate new speaker relationships that support business objectives and educational initiatives
Collaborate with suppliers and internal stakeholders to align KOL activities with event and marketing strategies
Develop and manage event budgets, forecasts, and financial reporting in partnership with finance teams
Track, analyze, and communicate event performance metrics, ROI, lead generation effectiveness, and marketing KPIs
Develop sales attribution models, tracking parameters, and reporting processes to measure event success
Identify opportunities for process improvement, operational efficiencies, and enhanced data governance practices
Negotiate contracts with venues, vendors, agencies, suppliers, and external partners
Manage vendor relationships and consolidate supplier partnerships where appropriate for efficiency and cost containment
Develop contingency plans and proactively address operational risks
Lead, coach, mentor, and develop the events and marketing team to drive high performance and collaboration
Foster a culture of accountability, innovation, teamwork, and continuous improvement
Support training and development of sales teams related to onsite event processes, lead generation, and event tools
Lead and develop virtual and cross-functional teams across multiple business units