Director of Events

Jackson Dawson•New York, NY

7h•$166,400 - $171,600•Onsite

About The Position

Genesis House is seeking a Director of Events to lead the full lifecycle of every event, activation, exhibition, and guest experience hosted within the House. This is a senior, hands-on leadership role for a producer who thrives at the intersection of luxury hospitality, cultural programming, and brand-defining experiential work. Reporting to the General Manager, the Director of Events owns strategy support, production, on-site execution, vendor management, budgeting, and post-event reconciliation. Every activation must deepen brand meaning, protect the independent missions of the three purpose-driven floors, deliver elevated Son-nim hospitality, and drive measurable Brand Affinity.

Requirements

8–12+ years of progressive experience in experiential events, brand activations, or cultural programming — ideally within luxury, automotive, or hospitality environments.
Proven track record of producing complex, high-visibility events in live, multi-use venues.
Strong technical production knowledge (LED, AV, lighting, staging) and vendor management expertise.
Exceptional budget ownership, project management, and stakeholder communication skills.
Demonstrated ability to lead teams and operate with calm authority under pressure.
Bachelor's degree required

Nice To Haves

Deep appreciation for Korean culture, Son-nim hospitality, and brand storytelling preferred.
advanced degree or equivalent experience a plus.

Responsibilities

Partner with GMA, Marketing, AOR, and creative agencies to shape the annual and quarterly events calendar.
Ensure all programming aligns with the Genesis House 2.0 floor strategy — with particular focus on the Cellar as an always-on cultural and community space.
Develop clear objectives, creative briefs, budgets, timelines, and success metrics for every activation.
Establish roles, responsibilities, approval gates, and decision-making authority for each event.
Secure appropriate stakeholder approval on scope, budget, creative, production requirements, and operational impacts prior to execution.
Own end-to-end project management, production planning, technical direction, logistics, permitting, staffing, and contingency planning.
Maximize the impact of the Cellar's signature immersive LED stage, including vehicle integrations for product launches.
Protect ongoing operations of the Showroom and 2nd Floor (Restaurant, Tea Pavilion, and Terrace) during all events.
Lead on-site execution with calm authority and real-time problem-solving.
Source, contract, manage, and reconcile event vendors, building on Jackson Dawson's existing management of 60+ monthly and 80+ annual vendor relationships.
Maintain strict budget control, transparent documentation, and formal change processes (WOC).
Deliver accurate post-event financial reconciliation, variance analysis, and forward-looking recommendations.
Ensure every event embodies elevated Son-nim standards, the 10/5 Rule, personal escorting (stairs and copper elevators), and seamless cross-floor continuity.
Design guest flows that feel intentional, sensory-rich, and non-disruptive to daily House operations.
Lead and develop the events team, temporary staff, and cross-functional partners.
Serve as a core member of the Integrated Agency Team (IAT) — maintaining clear communication, dependency tracking, and accountability.
Collaborate closely with the General Manager, Director of Operations, F&B Director, Guest Experience leadership, and Facilities team.
Serve as the primary event lead and central point of accountability for all Genesis House events.
Provide the General Manager with regular updates on event pipeline, budget status, risks, operational dependencies, and upcoming milestones.
Proactively surface issues requiring leadership decisions before unresolved dependencies impact execution.
Track event performance against KPIs (attendance, engagement, brand affinity indicators, budget variance, guest sentiment).
Deliver insightful post-event reports and recommendations that feed future programming and the broader continuous-improvement process.