Director, Inventory Curation

Zeta Global•New York, NY

8d•Hybrid

About The Position

We are seeking an ambitious, highly experienced programmatic leader to join our Partnerships team and lead our inventory curation efforts. This role is both strategic and executional, responsible for building and scaling our curation business while remaining deeply hands-on in campaign and deal execution. As a senior leader, you will own media decisioning across our curated inventory products ensuring performance, scalability, and accuracy across all SSP integrations. You will operate as the connective tissue between Partnerships, Trading, Sales, and Analytics, bringing both a deep understanding of the supply ecosystem and a strong operator mindset. This is a unique opportunity to help build a new and high-growth business line within the company. We are looking for a true inventory expert: someone who understands supply, data, and deal mechanics inside and out, and can translate that into scalable, revenue-driving solutions. This role is hybrid out of our New York City office.

Requirements

6–10+ years of experience in programmatic advertising, with a strong focus on supply, trading, or inventory partnerships
Deep expertise in the programmatic ecosystem, including DSPs, SSPs, and deal-based buying (PMPs, PG, curated marketplaces)
Proven hands-on experience activating and optimizing Deal IDs across multiple SSPs
Strong understanding of the bidstream, ORTB, and auction dynamics
Experience evaluating inventory quality, negotiating pricing, and structuring deals
Technical fluency with data workflows, APIs, and optimization methodologies
Advanced analytical skills (Excel required; SQL a plus)
Strong communication, negotiation, and stakeholder management skills
Highly detail-oriented with strong operational rigor
Bachelor’s degree required

Responsibilities

Build and scale curated supply solutions across the Zeta DSP
Define and evolve the curation strategy, including packaging and go-to-market approach
Identify new opportunities to leverage data, inventory, and partnerships to drive incremental revenue
Establish best practices and scalable processes for curation across the organization
Own the full deal lifecycle: setup, QA, launch, optimization, and troubleshooting
Create and manage Deal IDs (PMP, PG, curated deals) across SSPs
Ensure accurate implementation of targeting, data signals, and deal parameters
Monitor performance in real time and optimize for delivery, win rate, CPM efficiency, and campaign KPIs
Work directly in-platform to execute and optimize the deals in tandem with the Traders
Serve as a subject matter expert across all integrated SSP platforms
Partner with SSPs and our internal Data Cloud team to develop data-driven, performance-optimized inventory packages
Evaluate supply quality, pricing, and performance to inform deal structuring
Manage inbound data processes with Product/Tech and ensure seamless integration into curated deals
Collaborate with Sales and Strategy to align curated offerings with client needs and revenue goals
Analyze deal and inventory performance to identify trends and optimization opportunities
Use data to inform decision-making across supply selection, packaging, and pricing
Develop frameworks for measuring success of curated inventory and ensuring continuous improvement