Director, Internal Communications & Change Management

Genuine Parts Company•Birmingham, AL

About The Position

The Director of Internal Communications & Change Management supports the enterprise-wide strategy enablement agenda, ensuring that transformation initiatives are clearly understood, effectively adopted, and sustainably embedded across the organization. This role partners closely with the Executive Leadership Team, functional leadership, and business unit leaders to design and deliver a comprehensive change and communication framework that aligns employees to the company’s strategic imperatives and drives engagement through every phase of execution. The Director serves as a bridge between strategy and people, translating strategic priorities into clear narratives, engagement plans, and change roadmaps that accelerate adoption and deliver measurable business impact.

Requirements

Typically requires a Bachelor’s degree in Business, Communications, Organizational Development, or related field and ten (10) or more years of experience in change management, strategic communication, or organizational development.
Proven success leading enterprise-wide change and communication programs supporting transformation or strategy deployment.
Familiarity with digital adoption, employee engagement analytics, and culture transformation programs.
Understanding of change management frameworks (e.g., Prosci/ADKAR, Kotter) and the ability to tailor them to complex, matrixed organizations.
Exceptional executive communication, storytelling, and influencing skills.
Strong project management and organizational skills with a proven ability to juggle multiple priorities.
Effectively communicates by motivating and inspiring others through clear and proactive communication.
Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
Makes balanced decisions and thinks strategically by being a forward thinker.

Nice To Haves

Experience in large-scale transformation within multi-unit, retail, distribution, or field-based organizations preferred.

Responsibilities

Collaborates with Sales Excellence and Strategy to create and lead the enterprise change management strategy to support rollout and adoption of strategic imperatives, transformation initiatives, and major organizational changes.
Develops standardized change methodologies, tools, and templates that can be applied across functions, regions, and business units.
Partners with initiative owners and transformation leads to embed change management plans into every major project charter and implementation plan.
Conducts readiness and impact assessments; identifies key risks and resistance points; and develops mitigation and reinforcement strategies.
Establishes metrics and feedback loops to measure adoption, engagement, and sustainment of initiatives.
Crafts clear, inspiring messaging that translates complex strategies into accessible, actionable stories for leaders and employees.
Partners with GPC Corporate Communications, HR, Strategy, and senior leaders to drive cascading communication plans that connect business priorities to team-level execution.
Helps manage town halls, strategy roadshows, leader toolkits, and storytelling moments that reinforce transformation milestones.
Acts as a communication advisor to the CEO, CPO, and CFO/Head of Strategy for key enterprise messages.
Serves as an enterprise advisor to senior executives on organizational readiness and employee sentiment.
Collaborates with People Team, Strategy, and Transformation leaders to ensure change management is integrated into operating rhythms, talent planning, and leadership development.
Partners with analytics teams to measure the effectiveness of communication and engagement efforts through surveys, pulse checks, and adoption metrics.
Performs other duties as assigned.