Director, Integrated Media
About The Position
At FIGS, our mission is to celebrate, empower and serve healthcare professionals, the Awesome Humans who dedicate their lives to serving others. We believe they deserve to be seen, celebrated and supported on the biggest stages in the world. We’re looking for an exceptional Director, Integrated Media to lead how FIGS shows up across those stages. Reporting to the VP, Growth & Integrated Media, you’ll own FIGS’ brand media strategy, planning and investment across TV/CTV, OOH, print, podcasts, digital and emerging channels. You’ll determine where we show up, how we invest and how our channels work together to build the FIGS brand and drive the business. We’re looking for a strategic and creative media leader who understands how to build an effective media mix, identify breakthrough opportunities and measure impact.
Requirements
- 10+ years of media strategy, planning and investment experience across leading consumer brands and agencies.
- Deep experience across brand media channels including TV/CTV, OOH, digital, print and podcasts.
- Expertise in audience strategy, channel architecture, investment allocation, reach and frequency, and the interplay between brand and performance media.
- Strong strategic, creative and analytical instincts with a solid understanding of media measurement and effectiveness.
- Experience leading agency partners and large-scale integrated campaigns.
- Strong cross-functional leadership and communication skills
- A genuine connection to the FIGS mission and respect for healthcare professionals.
Responsibilities
- Lead Media Strategy + Investment: Own FIGS’ integrated brand media strategy across channels, markets and audiences. Translate brand and business priorities into clear media plans, investment strategies and KPIs. Identify the moments, markets and placements where FIGS can make the greatest impact. Balance long-term brand building with near-term business performance.
- Plan + Execute Exceptional Media: Lead planning, buying, execution and optimization across TV/CTV, OOH, print, podcasts, digital and emerging channels. Own campaign architecture across audiences, markets, timing, reach, frequency and investment. Lead agency and platform partners, ensuring strong strategy, negotiations and execution. Partner with Growth teams to connect brand and performance media across the customer journey.
- Bring Media + Creative Together: Partner with Brand and Creative to build campaigns where the media strategy makes the creative idea stronger. Identify placements, formats and cultural opportunities that help FIGS break through. Stay ahead of shifts in culture, media consumption and technology and bring a strong point of view on where FIGS should show up.
- Drive Performance + Effectiveness: Define KPIs and measurement frameworks to evaluate media effectiveness and business impact. Partner with Analytics and Growth to understand channel contribution and optimize the media mix. Turn campaign performance into clear insights that improve future strategy, creative and investment.
Benefits
- Equity: Eligible FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
- Annual bonus: This position is eligible to participate in the FIGS annual bonus program
- Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass.
- 100% FIGS-sponsored life insurance and disability insurance
- Amazing 401(k) program, with a company match up to the first 6% of your contribution
- Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
- Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
- FIGS sponsored Uber Eats voucher for in-office weeks
- Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
- Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
