Director, Integrated Marketing

Sinclair Broadcast Group•Santa Monica, CA

1d•$125,000 - $140,000•Onsite

About The Position

Tennis Channel is evolving into a modern sports media powerhouse—streaming-forward, culturally tuned-in, and built to serve fans wherever they watch. With six distinct products, 30+ annual tentpoles, and a fast-growing portfolio that spans tennis and pickleball, we’re operating at a scale that demands rigor and alignment. We’re hiring a Director, Integrated Marketing to bring structure and strategy to that scale. This is the role that turns top-line priorities into multi-channel marketing campaigns—managing all aspects from ideation to execution to measurement and reporting. If you know how to translate strategy into action, drive clarity across teams, and keep complex campaigns moving—this is your role. You’ll be at the center of the action, with the mission to make a measurable impact. You’ll report to the Executive Director, Growth & Integrated Marketing, with direct exposure to our executive team. Acting as the critical link between strategy and execution, you’ll bring order, clarity, and energy to how we market across platforms. This is a foundational role in the next chapter of Tennis Channel’s brand and business—there’s no better seat for someone who thrives at the center of it all. This role is based in our Santa Monica, CA office.

Requirements

7+ years of integrated marketing experience in media, entertainment, streaming, or sports
Strong campaign planning, project management, and cross-functional collaboration skills
Deep understanding of go-to-market strategy across platforms (linear, FAST, app, social, digital, and live events)
Proven ability to prioritize multiple initiatives and manage complex timelines across stakeholders
Experience working closely with sales teams, creative, production, industry relations, distribution, and product owners
A strategic mindset with a bias toward action—able to think big, build a clean, high impact plan, and roll up sleeves
A love of live sports, a fan of tennis, and a pulse on how fandom is evolving in today’s media landscape

Responsibilities

Run the Engine Build and lead go-to-market playbooks that tell every platform (linear, FAST, app, social, email, web) what to push, when, and why—eliminating the patchwork approach
Keep 30+ annual tentpoles on track, ensuring every campaign is coordinated, measured, and impactful
Drive cross-functional execution so creative, media, content, PR, and platform teams hit the same moment, every time
Own the Calendar Manage the master marketing calendar—prioritize events into tiered A/B/C packages aligned to engagement and revenue goals
Develop campaign timelines, briefs, and execution checklists that keep teams aligned and out of “last-minute scramble” mode
Fuel the Funnel Partner across Growth, Ad Sales, Distribution, Production, Industry Relations, to surface and support monetization opportunities via our O&O channels, tentpole events, Tournament and Tour partnerships
Identify ways to make our marketing assets work harder—maximizing visibility, relevance, and return
Support Sales & Strategy Translate marketing priorities into sales-ready campaign decks and activation plans that bridge editorial, content, and revenue teams
Lead support for Ad Sales RFPs and brand integrations with creative ideas, smart packaging, and clear campaign ROI
Modernize the Machine Build a scalable integrated marketing process—codifying best practices, creative asset needs, performance tracking, and post-campaign insights
Ideate new fan-forward campaigns across digital, social, audio, events, and experiential formats