Director, Integrated Marketing

LOVESAC COMPANY • Stamford, CT

3d • Remote

About The Position

The Director of Integrated Marketing is responsible for developing and executing the brand’s integrated marketing strategy, including GTM orchestration, master brand activation and campaign approach to drive new customers, traffic and revenue across all consumer touchpoints. This leader will bring together brand storytelling, data and consumer insights and customer experience and behavior to create cohesive, high- impact strategies and campaigns that connect the Lovesac brand to culture and consumer, driving relevance. This integrated marketing leader will be responsible for calendar orchestration and strategic positioning to inform seasonal plans, product and category playbooks and partnerships to deliver high impact brand moments. This role is accountable for defining the integrated marketing strategy that connects brand, product, channels, and calendar — ensuring all marketing efforts work together to maximize impact and effectiveness. This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT. Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 10+ years of experience in integrated marketing, brand marketing, or campaign management, preferably within retail, consumer goods, or DTC.
• Proven track record in developing and executing multi-channel marketing campaigns that drive measurable business growth.
• Deep understanding of customer journeys and omnichannel marketing strategies.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Excellent collaboration and communication skills; adept at influencing across teams.
• Data-driven mindset with experience in leveraging analytics tools and consumer insights to optimize campaigns.
• Experience managing budgets and external agency partners.
• Familiarity with marketing automation, CRM, and personalization platforms (Salesforce Marketing Cloud, Klaviyo, or similar).
• Experience with loyalty programs and retention marketing.
• Understanding of retail seasonal rhythms and promotional planning.
• Strong brand storytelling and creative briefing skills.
• Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines.
• Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for mandatory meetings and conferences held either at our offices or offsite (i.e. quarterly team connection weeks, companywide meetings and events, vendor visits).
• Must comply with all policies and procedures outlined in the Lovesac Employee Handbook and work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.

Responsibilities

• Define the integrated marketing approach and operating model across channels, ensuring clarity on priorities, sequencing, and investment.
• Develop and lead consumer-first integrated marketing plans and strategies that align brand, product, collab and campaign initiatives to meet company objectives.
• Partner cross-functionally with product, planning, merchandising, creative, media and activations teams to deliver unified GTM plans.
• Deliver the brand marketing calendar driving strategic alignment across seasonal campaigns, product launches, collabs and partnerships, and promotions to drive traffic and revenue.
• Oversee the strategy, concept, positioning and development of seasonal GTM plans and marketing campaigns to drive the brand narrative resulting in increased search and relevance — from concept to launch — orchestrated across paid, owned, and earned channels.
• Collaborate with analytics and insights teams to unlock VOC, consumer-first thinking, measure campaign effectiveness, and ensure ROI goals are met.
• Partner with creative, brand, PR, influencer, media and social teams to ensure alignment across channels and experiences.
• Manage agency and vendor relationships, ensuring execution excellence and demand.
• Lead and mentor a team of marketing professionals, fostering collaboration, innovation, and results-oriented thinking.
• Perform any other reasonable duties for this role as requested by management.

Benefits

• Financial Benefits: Annual Bonus Program, Annual and Inaugural Grant Equity Awards, 401K Matching Contribution, Financial Wellness Tools.
• Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.
• Pet Insurance and generous Associate Discounts.
• Eligibility and terms for all benefits listed are as outlined in Lovesac’s policy and plan documents.

What This Job Offers

• Job Type: Full-time
• Career Level: Director