Director, Integrated Marketing, Microsoft Copilot
About The Position
Microsoft Copilot is redefining work with AI, and the Integrated Marketing team aims to turn the product into customer preference and business impact across channels and customer moments. The Director, Integrated Marketing will set strategy and creative direction for Copilot campaigns, launches, and events, spanning brand, product, and performance marketing. The role owns alignment and prioritization across Microsoft business and partner teams, builds cohesive experiences across the customer journey, and raises the creative quality of Copilot marketing. This is a senior individual contributor role that includes mentoring marketers, with the opportunity to grow into people leadership over time.
Requirements
- Bachelor's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, and 5+ years of relevant work experience, or equivalent experience.
- Relevant experience may include integrated marketing (such as digital, relationship, social media, or campaign marketing), event management, marketing strategy, business planning, or marketing operations.
Nice To Haves
- 3+ years of experience in strategy development, planning, and execution of marketing campaigns.
- 3+ years of experience influencing diverse stakeholders and orchestrating across functional teams in a fast-paced, matrixed environment.
- Experience leading integrated campaigns across brand, product, and performance marketing, including events and experiential work.
- Experience mentoring or coaching other marketers.
- Experience presenting to and advising executive leadership.
- Deep familiarity with B2B technology marketing and commercial audiences, and a belief that B2B marketing need not look or feel like B2B.
- A point of view on great marketing and storytelling, with the taste to support it.
- Genuine curiosity about AI and hands-on interest in how products like Copilot change the way people work.
Responsibilities
- Drive strategy and creative direction for campaigns, events, and launches across brand, product, and performance marketing.
- Lead organizational alignment across campaigns and initiatives so messages and experiences connect throughout the customer journey.
- Own internal alignment and prioritization across Microsoft business and partner teams, making clear decisions when priorities compete.
- Build integrated plans connecting narrative, launches, customer experiences, communications, content, events, and digital engagement.
- Define campaign goals, KPIs, and measurement frameworks, and establish reporting rhythms to track business impact.
- Develop performance and insights presentations and reporting, and present them to senior leadership.
- Create strategic frameworks, key message documents, and other strategic materials that drive business impact.
- Audit competitors and brands outside the category for best practices and emerging trends.
- Mentor marketers, establish a high bar for craft, and help team members grow.
- Raise the creative bar for how Microsoft Copilot appears in market.
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What This Job Offers
Job Type
Full-time
Career Level
Director
