Director, Integrated Marketing Operations
About The Position
At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We're seeking a future team member for the role of Director, Marketing Operations to join our Corporate Marketing & Communications team. This role is located in New York. In this role, you'll make an impact in the following ways:
Requirements
- Bachelor's degree required
- 15+ years of experience in marketing, operations, campaign management, or marketing strategy roles, with significant leadership responsibility
- Proven track record implementing enterprise marketing systems, e.g., Workfront
- Strong background in process design, change management, and cross-functional collaboration
- Excellent data literacy, with the ability to connect reporting and analytics to business outcomes
- Exceptional communication skills, executive presence and strategic problem-solving ability
Responsibilities
- Define and lead the long-term vision for marketing and communications operations, ensuring scalability, consistency, and alignment to business and brand objectives
- Serve as the department's lead for Workfront strategy and adoption, driving integration, governance, and process standardization across global teams
- Oversee process design and operational frameworks that improve efficiency, transparency, and accountability across campaign activation, reporting and resource management
- Partner with planning and analytics teams to enable enterprise-level visibility into marketing capacity, prioritization, and performance
- Drive executive reporting and dashboards that connect marketing activity to business outcomes, providing actionable insights for senior leadership
- Collaborate with marketing technology and data teams to optimize the end-to-end ecosystem - including Workfront, CRM, analytics, and reporting tools - to enable seamless workflows and measurement
- Establish KPIs and performance frameworks that benchmark operational health and guide continuous improvement
- Serve as a trusted advisor to senior leaders, translating operational data and insights into recommendations that influence decision-making, investments and resource allocation
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What This Job Offers
Job Type
Full-time
Career Level
Director
Industry
Securities, Commodity Contracts, and Other Financial Investments and Related Activities
Number of Employees
5,001-10,000 employees
