Director, Marketing Operations

LiveRamp • Seattle, WA

1d

About The Position

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners. Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements. As the Director, Marketing Operations, you will report directly to the VP of Growth Marketing and play a critical leadership role. You will work closely with our Marketing and Sales leaders to develop key market, strategic and operational insights that will shape the direction of the demand generation team and accelerate our growth. You will work hand-in-hand with our inside sales team to review lead scoring, SLAs, and target conversion rates from inquiry through closed-won business. Where we are not hitting our goals, you will delve into the data to make a recommendation for how we improve the process. You will: You will fine-tune processes and rules of engagement for how all parts of the business work with marketing operations and ensure those processes are followed and SLAs on requests are met. You will manage the Growth Marketing budget and vendor relationships. You will work closely with sales operations, sales excellence, and demand gen to collaborate, develop strategy and execute on our GTM model. You will have a small team and understanding of where the biggest gaps are so you can strategically build out the team as needed. If you enjoy developing insights for execution of strategic initiatives that will impact a rapidly growing company we’d like to talk with you! About you: You have experience working on a best-in-class and/or award-winning marketing operations team. You are collaborative and can lead a cross-functional team to drive alignment between marketing, product marketing, inside sales and sales. You have experience building and maintaining strong relationships between marketing, sales, sales ops and IT. You have a deep understanding of current marketing operations and analytics trends as well as how to leverage cutting-edge tools to drive revenue. You have the ability to formulate a clear and detailed picture of our market opportunity and our target customers to directly impact our GTM strategy. You have experience analyzing marketing and inside sales business performance and be able to use data to influence and drive continuous improvements to the business that accelerates our growth. You have experience building marketing waterfalls, defining SLAs and exit criteria. You are a strong data storyteller. You have a proven track record of project management, process improvement and driving positive results. You have extensive knowledge on the tech stack including Salesforce, Marketo, Demandbase, Drift, and others. You have 8+ years of marketing operations experience

Requirements

• Experience working on a best-in-class and/or award-winning marketing operations team.
• Collaborative and can lead a cross-functional team to drive alignment between marketing, product marketing, inside sales and sales.
• Experience building and maintaining strong relationships between marketing, sales, sales ops and IT.
• Deep understanding of current marketing operations and analytics trends as well as how to leverage cutting-edge tools to drive revenue.
• Ability to formulate a clear and detailed picture of our market opportunity and our target customers to directly impact our GTM strategy.
• Experience analyzing marketing and inside sales business performance and be able to use data to influence and drive continuous improvements to the business that accelerates our growth.
• Experience building marketing waterfalls, defining SLAs and exit criteria.
• Strong data storyteller.
• Proven track record of project management, process improvement and driving positive results.
• Extensive knowledge on the tech stack including Salesforce, Marketo, Demandbase, Drift, and others.
• 8+ years of marketing operations experience

Responsibilities

• Develop key market, strategic and operational insights that will shape the direction of the demand generation team and accelerate our growth.
• Work hand-in-hand with our inside sales team to review lead scoring, SLAs, and target conversion rates from inquiry through closed-won business.
• Fine-tune processes and rules of engagement for how all parts of the business work with marketing operations and ensure those processes are followed and SLAs on requests are met.
• Manage the Growth Marketing budget and vendor relationships.
• Work closely with sales operations, sales excellence, and demand gen to collaborate, develop strategy and execute on our GTM model.
• Strategically build out the team as needed.

Benefits

• People: Work with talented, collaborative, and friendly people who love what they do.
• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
• Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
• Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.
• Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)
• RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 11-50 employees